{"id":10013,"date":"2022-10-12T12:30:00","date_gmt":"2022-10-12T15:30:00","guid":{"rendered":"https:\/\/impresee.com\/?p=10013"},"modified":"2022-10-12T11:09:42","modified_gmt":"2022-10-12T14:09:42","slug":"keywords-can-increase-your-sales","status":"publish","type":"post","link":"https:\/\/impresee.com\/es\/keywords-can-increase-your-sales\/","title":{"rendered":"Keywords: \u00bfC\u00f3mo pueden ayudarte a aumentar tus ventas?"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;708.1px&#8221; custom_padding=&#8221;||0px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;634.1px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243; content_es_cl=&#8221;<p>Con este post queremos llevar tu conocimiento a un nivel m\u00e1s, veremos la importancia de las <strong><em>keywords<\/em> para una tienda online<\/strong>, para potenciar tus campa\u00f1as de marketing o incluso para destacar mejor tus productos, tenemos la meta de que cuando acabes de leer este blog tengas claro que es una keyword para que sirve y c\u00f3mo podr\u00edas utilizarla para potenciar tu commerce.<\/p>\n<p><strong>Lectura de 6 minutos<\/strong><\/p>&#8220;]<p>With this post we want to take your knowledge to another level, we will see the importance of <em><strong>keywords<\/strong><\/em> <strong>for an online store<\/strong>, and how they can be used to enhance your marketing campaigns or even to better highlight your products. By the time you finish reading this blog, you&#8217;ll know the uses of keywords and how you could use them to enhance your e-commerce.<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">6 minute read<\/span><\/em><\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/impresee.com\/wp-content\/uploads\/relevant-keyword-reasearch.png&#8221; title_text=&#8221;relevant-keyword-reasearch&#8221; _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; transform_scale=&#8221;90%|90%&#8221; transform_rotate=&#8221;357deg|0deg|0deg&#8221; width=&#8221;82.9%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;457.3px&#8221; custom_padding=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;880.3px&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;249.4px&#8221; custom_margin=&#8221;-61px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; content_es_cl=&#8221;<p><b>\u00bfQu\u00e9 es una <\/b><b><i>Keyword<\/i><\/b><b>?<\/b><\/p>\n<p><span style=\"%22font-weight:\" 400;%22>Su significado en espa\u00f1ol es palabra clave, pero con eso no basta para comprender el concepto a fondo de este tema.<\/span><\/p>\n<p><span style=\"%22font-weight:\" 400;%22>Cuando se trata de mercadotecnia, especialmente en temas de marketing digital, las keywords son fundamentales, al punto de ser algo comun en cualquier estrategia o accion de marketing.<\/span><\/p>\n<p><span style=\"%22font-weight:\" 400;%22>Pero vamos al grano, las keywords son t\u00e9rminos utilizados en los buscadores para expresar la informaci\u00f3n que los usuarios quieren encontrar en Internet.<\/span><\/p>\n<p><span style=\"%22font-weight:\" 400;%22>Pero eso es por encima, ahora vamos a adentrarnos en las keywords, y como usarlas en el ecommerce<\/span><\/p>&#8221; sticky_enabled=&#8221;0&#8243;]<p><b>What is <\/b><b><i>Keyword<\/i><\/b><b>?<\/b><\/p>\n<p>When it comes to marketing, especially in digital marketing issues, keywords are fundamental, to the point of being something common in any marketing strategy or action.<\/p>\n<p>But let&#8217;s get to the point, keywords are terms users use in search engines to express the information they want to find on the Internet.<\/p>\n<p>With that out of the way, we are now going to get into the keywords, and how to use them in an eCommerce context.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;655px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/impresee.com\/wp-content\/uploads\/keywords.png&#8221; alt=&#8221;Keywords find&#8221; title_text=&#8221;keywords para SEO&#8221; _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;463px&#8221; custom_margin=&#8221;||-73px|||&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;1122.3px&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;249.4px&#8221; custom_margin=&#8221;-61px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;494.6px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; content_es_cl=&#8221;<p><b>\u00bfC\u00f3mo hacer un estudio de palabras clave para tiendas online?<\/b><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22>El <\/span><i><span style=\"%22font-weight:\" 400;%22>keyword research<\/span><\/i><span style=\"%22font-weight:\" 400;%22> es o deber\u00eda ser el punto de partida de cualquier estrategia de posicionamiento web en buscadores como Google, a partir de este mapa de palabras clave, trazaremos la estrategia de palabras y topics (temas) a seguir por los contenidos de nuestro ecommerce.<\/span><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22>Por lo tanto, sin la investigaci\u00f3n de<\/span><i><span style=\"%22font-weight:\" 400;%22> keywords <\/span><\/i><span style=\"%22font-weight:\" 400;%22>apropiada estar\u00e1s a ciegas, dependiendo de tu intuici\u00f3n a la hora de encarar tus campa\u00f1as para mejorar el SEO de tu sitio. Es importante darse cuenta que la relevancia de algunas palabras claves pueden variar y para distinguirlas podemos ver entre dos tipos de keywords: <strong>informacionales y transaccionales.<\/strong><\/span><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22>En los transaccionales agrupo todos aquellos <\/span><i><span style=\"%22font-weight:\" 400;%22>keywords<\/span><\/i><span style=\"%22font-weight:\" 400;%22> que son susceptibles de traernos una venta directa, como los de \u201ccomprar + producto\u201d, y en las informativas, agrupar las palabras clave que pueden traernos tr\u00e1fico de visitantes que est\u00e1n buscando informaci\u00f3n del producto pero que todav\u00eda no est\u00e1 preparado para comprar, por ejemplo:<\/span><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22><\/span><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22><\/span><\/p>\n<ul>\n<li style=\"%22list-style-type:\" none;%22>\n<ul>\n<li style=\"%22list-style-type:\" none;%22>\n<ul>\n<li style=\"%22list-style-type:\" none;%22>\n<ul>\n<li style=\"%22list-style-type:\" none;%22>\n<ul>\n<li><span style=\"%22font-weight:\" 400;%22><\/span> <span style=\"%22font-weight:\" 400;%22>cu\u00e1l es el mejor + <\/span><i><span style=\"%22font-weight:\" 400;%22>keyword<\/span><\/i><\/li>\n<li><span style=\"%22font-weight:\" 400;%22><\/span> <span style=\"%22font-weight:\" 400;%22>ventajas del + <\/span><i><span style=\"%22font-weight:\" 400;%22>keyword<\/span><\/i><\/li>\n<li><span style=\"%22font-weight:\" 400;%22><\/span> <span style=\"%22font-weight:\" 400;%22>comparaci\u00f3n del modelo + <\/span><i><span style=\"%22font-weight:\" 400;%22>keyword<\/span><\/i><span style=\"%22font-weight:\" 400;%22> vs. + <\/span><i><span style=\"%22font-weight:\" 400;%22>keyword<\/span><\/i><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>&#8221; sticky_enabled=&#8221;0&#8243;]<p><strong>How to do a keyword study for online stores?<\/strong><\/p>\n<p style=\"padding-left: 40px;\">The <em>keyword<\/em> research is or should be the starting point of any web positioning strategy in search engines such as Google. From this map of keywords, we will draw a words and topics strategy to follow for the contents of our eCommerce.<\/p>\n<p style=\"padding-left: 40px;\">Therefore, without proper <em>keyword<\/em> research, you will be blind, depending on your intuition when facing the creation of campaigns to improve the SEO of your site. It is important to realize that the relevance of some keywords can vary. To distinguish them we can split them into two types of keywords: <strong>informational and transactional<\/strong>.<\/p>\n<p style=\"padding-left: 40px;\">The transactional group contains all keywords that are likely to bring direct sales, such as &#8220;buy + product&#8221;. While the informative one, has the keywords that can bring traffic from visitors who are looking for information about the product but who have not yet made the decision to buy, for example:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Which is the best + <em>keyword<\/em><\/li>\n<li>Advantages of + <em>keyword<\/em><\/li>\n<li>Comparison of the model + <em>keyword<\/em> vs. + word\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;628.8px&#8221; custom_margin=&#8221;-61px|106px||auto||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; content_es_cl=&#8221;<p><b>Keywords de corta, media y larga cola<\/b><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22>A continuaci\u00f3n queremos explicarte un poco m\u00e1s, las tipos de <\/span><i><span style=\"%22font-weight:\" 400;%22>keywords<\/span><\/i><span style=\"%22font-weight:\" 400;%22> que existen y c\u00f3mo podr\u00edas <strong>capitalizar<\/strong> cada uno de ellos.<\/span><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22>Las <\/span><i><span style=\"%22font-weight:\" 400;%22>keywords<\/span><\/i><span style=\"%22font-weight:\" 400;%22> de cola corta suelen ser las de <strong>negocio principal<\/strong> y las de tus productos, tus marcas, tus categor\u00edas, etc, \u201ccomprar polera\u201d, por ejemplo. Pero puedes ir m\u00e1s all\u00e1 y coger <strong>keywords de media y larga cola.<\/strong><\/span><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22>Estas<\/span><i><span style=\"%22font-weight:\" 400;%22> keywords<\/span><\/i><span style=\"%22font-weight:\" 400;%22> presentan a los visitantes de manera concisa <strong>lo que les interesa a tus visitantes<\/strong>, Pero, \u00a1sorpresa! tu competencia estar\u00e1 apuntando a esos mismos <\/span><i><span style=\"%22font-weight:\" 400;%22>keywords<\/span><\/i><span style=\"%22font-weight:\" 400;%22>. Si tienen un perfil de enlaces m\u00e1s fuerte, es muy probable que te superen en el SEO, entonces, \u00bfQu\u00e9 podemos hacer?. A continuaci\u00f3n te ense\u00f1aremos c\u00f3mo encontrar algunos <\/span><i><span style=\"%22font-weight:\" 400;%22>keywords <\/span><\/i><span style=\"%22font-weight:\" 400;%22>con baja competencia:<\/span><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22>Para empezar, una palabra clave o <\/span><i><span style=\"%22font-weight:\" 400;%22>keyword<\/span><\/i><span style=\"%22font-weight:\" 400;%22> relevante debe cumplir con los siguientes puntos:<\/span><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22><\/span><\/p>\n<ol>\n<li style=\"%22list-style-type:\" none;%22>\n<ol>\n<li style=\"%22list-style-type:\" none;%22>\n<ol>\n<li style=\"%22list-style-type:\" none;%22>\n<ol>\n<li><span style=\"%22font-weight:\" 400;%22><\/span> <span style=\"%22font-weight:\" 400;%22>Tengan buen volumen de tr\u00e1fico.<\/span><\/li>\n<li><span style=\"%22font-weight:\" 400;%22><\/span> <span style=\"%22font-weight:\" 400;%22>Alta probabilidad de generar ventas<\/span><\/li>\n<li><span style=\"%22font-weight:\" 400;%22><\/span> <span style=\"%22font-weight:\" 400;%22>No est\u00e9n dentro de la mira de tu competencia<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22>Adem\u00e1s, en esto del <\/span><i><span style=\"%22font-weight:\" 400;%22>keyword research<\/span><\/i><span style=\"%22font-weight:\" 400;%22>, hay que tener un poco de sentido com\u00fan. Imag\u00ednate que vendes prote\u00ednas. Ser\u00eda dif\u00edcil pensar que la direcci\u00f3n de tu campa\u00f1a y toda la informacion se centrar\u00e1 en los textos de la categor\u00eda prote\u00ednas en rankear \u201c<em>prote\u00ednas<\/em>\u201d. Lo que tiene sentido es que tengamos textos tipo \u201c<\/span><i><span style=\"%22font-weight:\" 400;%22>comprar prote\u00ednas<\/span><\/i><span style=\"%22font-weight:\" 400;%22>\u201d para darle mayor rango de alcance a la <\/span><i><span style=\"%22font-weight:\" 400;%22>keyword<\/span><\/i><strong> para que los clientes puedan encontrar lo que buscan.<\/strong><\/p>&#8221; sticky_enabled=&#8221;0&#8243;]<p><strong>Short, medium, and long-tail keywords<\/strong><\/p>\n<p style=\"padding-left: 40px;\">Next, we want to explain a little more the types of <em>keywords<\/em> that exist and how you could <strong>capitalize<\/strong> on each of them.<\/p>\n<p style=\"padding-left: 40px;\">Short-tail <em>keywords<\/em> are usually those directly related to the <strong>main business<\/strong> and to your products, brands, categories, etc., \u201cbuy a shirt\u201d, for example. You can go further and take <strong>medium and long-tail keywords<\/strong>, which are longer concepts such as &#8220;buy a green shirt&#8221;.<\/p>\n<p style=\"padding-left: 40px;\">These keywords introduce to <strong>visitors what others are interested in<\/strong>. But, surprise! your competition will be targeting those same <em>keywords<\/em>. If they have a stronger link profile, it is very likely that they will outrank you in SEO, so what can we do? Next, we will show you how to find some keywords with low competition.<\/p>\n<p style=\"padding-left: 40px;\">To begin with, a keyword or relevant keyword must meet the following points:<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\"><\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><span style=\"font-weight: 400;\"><\/span>Have a good volume of traffic<\/li>\n<li><span style=\"font-weight: 400;\"><\/span>High probability of generating sales<\/li>\n<li><span style=\"font-weight: 400;\"><\/span>Avoid locating in the crosshairs of your competition<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\">Also, when it comes to<em> keyword research<\/em>, you have to have a little common sense. Imagine that you sell protein. It would be difficult to think that the direction of your campaign and all the information will be focused on the texts of the protein category in ranking solely the word \u201c<em>proteins<\/em>\u201d. What makes sense is that we have texts such as \u201c<em>buy proteins<\/em>\u201d to give the keyword a greater range so that<strong> customers can find what they are looking for<\/strong>.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;1122.3px&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;997.5px&#8221; custom_margin=&#8221;-61px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;421.6px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; content_es_cl=&#8221;<p><b>Encontrando <\/b><b><i>keywords <\/i><\/b><b>m\u00e1s all\u00e1 de lo t\u00edpico<\/b><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22>Para salir un poco de lo t\u00edpico del descubrimiento de<\/span><i><span style=\"%22font-weight:\" 400;%22> keyword<\/span><\/i><span style=\"%22font-weight:\" 400;%22> podr\u00edamos ir a algo as\u00ed:<\/span><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22><\/span><\/p>\n<ol>\n<li style=\"%22list-style-type:\" none;%22>\n<ol>\n<li style=\"%22list-style-type:\" none;%22>\n<ol>\n<li><span style=\"%22font-weight:\" 400;%22><\/span> <span style=\"%22font-weight:\" 400;%22>Identificaci\u00f3n de un problema com\u00fan<\/span><\/li>\n<li><span style=\"%22font-weight:\" 400;%22><\/span> <span style=\"%22font-weight:\" 400;%22>Creaci\u00f3n de contenido dirigido a personas con este problema<\/span><\/li>\n<li><span style=\"%22font-weight:\" 400;%22><\/span> <span style=\"%22font-weight:\" 400;%22>Recomendaci\u00f3n de una soluci\u00f3n en el contenido (ofreciendo ya sea un producto o un servicio)<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22>Imaginemos que est\u00e1s interesado en el mundo de la tecnolog\u00eda y quieres comprar una <\/span><i><span style=\"%22font-weight:\" 400;%22>Tablet<\/span><\/i><span style=\"%22font-weight:\" 400;%22> \u00faltimo modelo. <\/span><span style=\"%22font-weight:\" 400;%22>El problema es que no sabes en cuales aspectos t\u00e9cnicos enfocarte, solo que no quieres gastar tanto dinero.<\/span><\/p>\n<p style=\"%22padding-left:\" 40px;%22><strong>\u00bfC\u00f3mo buscar\u00edas?<\/strong><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22>Tal vez con algo como: \u201c<\/span><b>mejor Tablet calidad precio<\/b><span style=\"%22font-weight:\" 400;%22>\u201d.<\/span><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22>De hecho, esta f\u00f3rmula de \u201cmejor X para Y\u201d (donde X representa tu producto e Y es la necesidad o problema) funciona para casi todos los mercados.<\/span><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22>De aqu\u00ed podr\u00edamos sacar un buen post tipo \u201cTips para elegir la mejor tablet en relaci\u00f3n calidad y precio\u201d, <strong>p<\/strong><\/span><span style=\"%22font-weight:\" 400;%22><strong>ara destacar un buen blog<\/strong> \u00f3 usar una buena <\/span><i><span style=\"%22font-weight:\" 400;%22>keyword<\/span><\/i><span style=\"%22font-weight:\" 400;%22>, debes tambi\u00e9n explicar por qu\u00e9 ciertas <\/span><i><span style=\"%22font-weight:\" 400;%22>Tablets<\/span><\/i><span style=\"%22font-weight:\" 400;%22> funcionan mejor para el precio que tienen o cu\u00e1ntas aplicaciones aguanta cada una de ellas e incluso cu\u00e1les podemos usar para ocio, trabajo o para actividades m\u00e1s espec\u00edficas como \u201cmirar series\u201d, \u201cmirar pel\u00edculas\u201d o \u201cjugar a videojuegos\u201d. Todos estos puntos del post nos permitir\u00e1n:<\/span><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22><\/span><\/p>\n<ol>\n<li style=\"%22list-style-type:\" none;%22>\n<ol>\n<li style=\"%22list-style-type:\" none;%22>\n<ol>\n<li><span style=\"%22font-weight:\" 400;%22><\/span> <span style=\"%22font-weight:\" 400;%22>Rankear por la frase<\/span><\/li>\n<li><span style=\"%22font-weight:\" 400;%22><\/span> <span style=\"%22font-weight:\" 400;%22>Crear engagement y educar al lector (visitante)<\/span><\/li>\n<li><span style=\"%22font-weight:\" 400;%22><\/span> <span style=\"%22font-weight:\" 400;%22>Vender<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22>Es tan f\u00e1cil como empezar a teclear \u201cmejor X para\u2026\u201d y encontrar\u00e1s las sugerencias perfectas sin mucho esfuerzo.<\/span><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22>Adem\u00e1s de todo esto, tambi\u00e9n puedes encontrar keywords de bloggers que ya han pensado esta estrategia antes que t\u00fa, los bloggers y los sitios de afiliaci\u00f3n son tambi\u00e9n competencia. Quiz\u00e1s no en t\u00e9rminos comerciales o de negocio, pero s\u00ed en t\u00e9rminos de tr\u00e1fico por b\u00fasqueda.<\/span><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22>Esto significa que en ellos puedes encontrar un lugar id\u00f3neo para inspirarte y conseguir <\/span><i><span style=\"%22font-weight:\" 400;%22>keywords <\/span><\/i><span style=\"%22font-weight:\" 400;%22>o alguna idea.<\/span><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22>Lo que debes mirar en estas palabras clave es:<\/span><\/p>\n<ul>\n<li style=\"%22list-style-type:\" none;%22>\n<ul>\n<li style=\"%22list-style-type:\" none;%22>\n<ul>\n<li style=\"%22list-style-type:\" none;%22>\n<ul>\n<li style=\"%22list-style-type:\" none;%22>\n<ul>\n<li><span style=\"%22font-weight:\" 400;%22><\/span> <span style=\"%22font-weight:\" 400;%22>B\u00fasquedas mensuales<\/span><\/li>\n<li><span style=\"%22font-weight:\" 400;%22><\/span> <span style=\"%22font-weight:\" 400;%22>KD (<\/span><i><span style=\"%22font-weight:\" 400;%22>Keyword difficulty<\/span><\/i><span style=\"%22font-weight:\" 400;%22>)<\/span><\/li>\n<li><span style=\"%22font-weight:\" 400;%22><\/span> <span style=\"%22font-weight:\" 400;%22>Tendencia estacional en meses (para ver cu\u00e1ndo hay m\u00e1s b\u00fasquedas asociadas a un t\u00e9rmino)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>&#8221; sticky_enabled=&#8221;0&#8243;]<p><strong>Finding <em>keywords<\/em> beyond typical<\/strong><\/p>\n<p style=\"padding-left: 40px;\">To distance ourselves from the typical <em>keyword<\/em> discovery process we do something like this:<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\"><\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">Identification of a common problem<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><\/span>Creation of content aimed at people with this problem<\/li>\n<li><span style=\"font-weight: 400;\"><\/span>Recommendation of a solution in the content (offering either a product or a service)<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\">Let&#8217;s imagine that you are interested in the world of technology and want to buy the latest tablet available in the market. The problem is that you don&#8217;t know which technical aspects to focus on, you just know that you have a specific budget.<\/p>\n<p style=\"padding-left: 40px;\"><strong>How would you search?<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Perhaps with something like: \u201c<strong>best quality-price tablet<\/strong><\/span><span style=\"font-weight: 400;\">\u201d.<\/span><\/p>\n<p style=\"padding-left: 40px;\">In fact, this \u201cbest X to Y\u201d formula (where X represents your product and Y is the need or problem) works for almost every market.<\/p>\n<p style=\"padding-left: 40px;\">From here we could get a good post like &#8220;Tips to choose the best tablet in relation to quality and price&#8221;. To <strong>highlight a good blog or use a good <em>keyword<\/em><\/strong>, you should also explain why certain tablets work better for the price they have or how many apps each of them can withstand, and even which ones we can use in our leisure time, work, or for more specific activities such as \u201cwatching series\u201d, \u201cwatching movies\u201d or \u201cplaying video games\u201d. All these points of the post will allow us to:<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\"><\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><span style=\"font-weight: 400;\"><\/span>Rank the post the phrase<\/li>\n<li><span style=\"font-weight: 400;\"><\/span>Create engagement and educate the reader (visitor)<\/li>\n<li><span style=\"font-weight: 400;\"><\/span>To sell<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\">It&#8217;s as easy as starting to type \u201cbest X for\u2026\u201d and you&#8217;ll find the perfect suggestions without much effort.<\/p>\n<p style=\"padding-left: 40px;\">In addition to all this, you can also find keywords from bloggers who have already thought of this strategy before you, bloggers and affiliate sites are also competition. Perhaps not in commercial or business terms, but in terms of search traffic.<\/p>\n<p style=\"padding-left: 40px;\">This means that you can use those sites to find an ideal inspiration place to get <em>keywords<\/em> or ideas.<\/p>\n<p style=\"padding-left: 40px;\">What you should look for in these keywords is:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\"><\/span>Monthly searches<\/li>\n<li><span style=\"font-weight: 400;\"><\/span>KD (Keyword Difficulty)<\/li>\n<li><span style=\"font-weight: 400;\"><\/span>Seasonal trends (to see when there are more searches associated with a term)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;82.6%&#8221; custom_padding=&#8221;|0px||||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|0px||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; content_es_cl=&#8221;<p><b>Paso final: Modelo de la informaci\u00f3n<\/b><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22>Para que la <\/span><i><span style=\"%22font-weight:\" 400;%22>keyword<\/span><\/i><span style=\"%22font-weight:\" 400;%22> funcione <strong>no tiene que ser muy gen\u00e9rica<\/strong>, adel\u00e1ntate a la b\u00fasqueda y no te centres solo en una cosa.<\/span><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22>Por ejemplo, ahora ya sabemos que el nombre ideal para nuestra categor\u00eda de comida para perros ser\u00eda \u201ccomprar comida para perros\u201d. Pero no vas a llamar as\u00ed a una categor\u00eda, por lo que la llamaremos \u201ccomida para perros\u201d y, en su meta informaci\u00f3n, reflejaremos que es una p\u00e1gina de compras \u201cAqu\u00ed podr\u00e1s comprar la mejor comida para perros y con env\u00edo en 24 horas\u201d, y as\u00ed ser\u00e1 mas sencillo <strong>encontrar exactamente por la<\/strong><\/span><strong><i> keyword <\/i><\/strong><span style=\"%22font-weight:\" 400;%22>que lo redireccionara a la pagina y productos relacionados de la categor\u00eda<\/span><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22><strong>Lo que no tendr\u00eda sentido<\/strong> es que esa categor\u00eda se llamar\u00e1 \u201cComida\u201d o \u201cPerros\u201d, son dif\u00edciles de posicionar, debido a que son muy generales.<\/span><\/p>\n<p style=\"%22padding-left:\" 40px;%22><span style=\"%22font-weight:\" 400;%22>Por lo tanto el an\u00e1lisis de las <\/span><i><span style=\"%22font-weight:\" 400;%22>keywords<\/span><\/i><span style=\"%22font-weight:\" 400;%22> y su implementaci\u00f3n es importante, tambi\u00e9n lo es conocer lo que tus clientes buscan ya que permite descubrir <\/span><i><span style=\"%22font-weight:\" 400;%22>keywords <\/span><\/i>y hasta insights que puedes utilizar en tus estrategias<\/p>&#8221; sticky_enabled=&#8221;0&#8243;]<p><strong>Final Step: Information Model<\/strong><\/p>\n<p style=\"padding-left: 40px;\">For the <em>keyword<\/em> to work you have to <strong>avoid the ones that appear too generic<\/strong>. Go ahead of the search and do not focus on just one thing.<\/p>\n<p style=\"padding-left: 40px;\">For example, we now know that the ideal name for our dog food category would be \u201cshop dog food\u201d. But you are not going to name a category like that, so we will call it \u201cdog food\u201d and, in its meta-information, we will reflect that it is a shopping page \u201cHere you can buy the best dog food and with shipping in 24 hours\u201d, thus <strong>making it easier for visitors to find your site and related products of the category<\/strong>.<\/p>\n<p style=\"padding-left: 40px;\">In this case, <strong>what doesn&#8217;t make sense<\/strong> is to call this category &#8220;Food&#8221; or &#8220;Dogs&#8221; because they are difficult to position since they are incredibly general.<\/p>\n<p style=\"padding-left: 40px;\">Therefore, the analysis of <em>keywords<\/em> and their implementation is important, as is knowing what your clients are looking for since it allows you to discover <em>keywords<\/em> and insights that you can use in your strategies.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;82.6%&#8221; custom_padding=&#8221;|0px||||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|0px||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; content_es_cl=&#8221;<p><b>Pero.. \u00bfC\u00f3mo\u00a0puedo conseguir estas <i>Keywords<\/i><\/b><b>?<\/b><\/p>\n<p><span style=\"%22font-weight:\" 400;%22>La recolecci\u00f3n de datos, la puedes hacer de muchas formas pero en esta ocasi\u00f3n te contaremos sobre una herramienta que te empresa eso y mucho m\u00e1s para optimizar tu tienda.<\/span><\/p>\n<p><span style=\"%22font-weight:\" 400;%22>Para las plataformas de E-commerce como Tiendanube, Jumpseller, Prestashop, Samurai, Woocommerce, Magento y muchas m\u00e1s, tienen disponible para descargar <a href=\"%22https:\/\/impresee.com\/%22\" title=\"%22Impresee%22\"><strong>una barra de b\u00fasqueda inteligente<\/strong><\/a> que dentro de sus features para la optimizaci\u00f3n de tu tienda online, tiene una <\/span><i><span style=\"%22font-weight:\" 400;%22>mina de keywords<\/span><\/i><span style=\"%22font-weight:\" 400;%22>, donde te muestra las palabras que mas se buscaron en tu tienda, <strong style=\"%22font-weight:\" 400;%22>esto te permite saber que es lo que est\u00e1n buscando<\/strong>, de que forma lo buscan y a su vez te ayuda a conocer <strong style=\"%22font-weight:\" 400;%22>lo que est\u00e1n buscando pero no pudieron\u00a0<\/strong><b>encontrar, tambi\u00e9n<\/b> que palabras utilizan, adem\u00e1s segmentan a tus visitantes por geolocalizaci\u00f3n, por otro lado podr\u00e1s darle mas relevancia a tus productos, colocar banners publicitarios, ocupar filtros inteligentes, sin\u00f3nimos y sobre todo a <strong>optimizar tu tienda online<\/strong>..<\/span><\/p>\n<p><span style=\"%22font-weight:\" 400;%22>La barra de b\u00fasqueda de impresee te brinda palabras claves en la b\u00fasqueda de tus productos, que puedes utilizar en tus campa\u00f1as de marketing, el SEO de tu web y por supuesto a aumentar tu conversi\u00f3n<\/span><\/p>&#8221; sticky_enabled=&#8221;0&#8243;]<p><strong>But&#8230; How can I get these keywords?<\/strong><\/p>\n<p>You can do data collection in many ways, but this time we will tell you about a tool that can do that and much more to help you optimize your store.<\/p>\n<p>Impresee has developed a <strong><a href=\"https:\/\/impresee.com\" title=\"smart search bar\">smart search bar<\/a><\/strong> for eCommerce platforms such as Tiendanube, Jumpseller, Prestashop, Samurai, Woocommerce, Magento, and many more. This module has different features that will make it easier for you to work on the<strong> optimization of your online store<\/strong>, for instance, it has a mine of keywords, where you&#8217;ll be able to see the keywords that are used the most by visitors searching in your store. These <em>keywords<\/em> let you know what visitors are looking for, how they are looking for it and in turn, they help you understand what <strong>products you&#8217;re missing since they look for them but cannot find them<\/strong>.<br \/>Impresee search bar also has other interesting features, such as visitor segmentation by geolocation, re-ranking of products, banners, intelligent filters, synonyms, and more!<\/p>\n<p>Impresee&#8217;s intelligent search bar uses the visitors&#8217; navigation and searches history to recommend you keywords, which you can use in your marketing campaigns, to<strong> improve the SEO<\/strong> of your website, and of course to increase your conversion.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/impresee.com\/wp-content\/uploads\/BUS.jpg&#8221; alt=&#8221;BANNER BARRA&#8221; title_text=&#8221;BUS&#8221; _builder_version=&#8221;4.14.9&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>With this post we want to take your knowledge to another level, we will see the importance of keywords for an online store, and how they can be used to enhance your marketing campaigns or even to better highlight your products. By the time you finish reading this blog, you&#8217;ll know the uses of keywords [&hellip;]<\/p>","protected":false},"author":1,"featured_media":10025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-10013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-impresee-tutorials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keywords: How can they help you boost your sales? &#8211;<\/title>\n<meta name=\"description\" content=\"Increase your sales and the growth of your online store, with keywords. 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