{"id":10752,"date":"2022-06-22T10:14:06","date_gmt":"2022-06-22T14:14:06","guid":{"rendered":"https:\/\/impresee.com\/?p=10752"},"modified":"2022-10-12T11:18:59","modified_gmt":"2022-10-12T14:18:59","slug":"fideliza-a-tus-clientes-con-una-estrategia-de-lead-nurturing","status":"publish","type":"post","link":"https:\/\/impresee.com\/es\/fideliza-a-tus-clientes-con-una-estrategia-de-lead-nurturing\/","title":{"rendered":"Fideliza a tus clientes con una estrategia de Lead Nurturing"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Existen m\u00faltiples estrategias de fidelizaci\u00f3n que puedes aplicar, pero los emails postventa son una de las herramientas m\u00e1s empleadas en marketing digital, y es por eso que en este art\u00edculo hablaremos de c\u00f3mo crear un Lead Nurturing<\/em> para fidelizar clientes siguiendo una metodolog\u00eda Inbound<\/em>.<\/span><\/p>\n

\u00bfNo sabes de lo que hablamos?<\/b> No te preocupes, ahora te lo vamos a explicar.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/impresee.com\/wp-content\/uploads\/Marketing-automation-large-min.png” alt=”Leads mails” title_text=”Marketing-automation-large-min” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Primero: <\/span>\u00bfQu\u00e9 es el Lead Nurturing<\/em>?<\/b> Se conoce como Lead Nurturing<\/i> a la t\u00e9cnica de automatizaci\u00f3n\u00a0 consistente en cadenas de emails automaticos con contenido personalizado a los intereses del usuario.<\/span><\/p>\n

Si lo aplicamos a la fidelizaci\u00f3n, Lead Nurturing<\/em> consiste en el env\u00edo de cadenas de emails con el objetivo de fidelizar a los clientes actuales.<\/span><\/p>\n

As\u00ed, la fidelizaci\u00f3n de clientes mediante Lead Nurturing<\/em> consiste en el desarrollo de campa\u00f1as automatizadas de email marketing, que se deber\u00e1n llevar a cabo con un plan detallado, siguiendo objetivos claros, estudiando cada tipo de cliente y con la ayuda de una herramienta de automatizaci\u00f3n de marketing. Sobre todo, tendr\u00e1n como elemento com\u00fan la personalizaci\u00f3n: clave para hacer sentir especial al cliente e incrementar su satisfacci\u00f3n.<\/span><\/p>\n

Con una automatizaci\u00f3n de emails inteligente y basada en los intereses y necesidades de los usuarios conseguimos m\u00e1s conversiones y, al mismo tiempo, optimizamos los recursos empleados.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Tips para aumentar la fidelizaci\u00f3n de tus clientes usando Lead Nurturing<\/em><\/b><\/h1>\n

<\/b><\/p>\n

Define tu objetivo: \u00bfqu\u00e9 quieres conseguir con la fidelizaci\u00f3n? Existen varios motivos:<\/span><\/p>\n

<\/span><\/p>\n

    \n
  • \n
      \n
    • \n
        \n
      • Que los clientes actuales compren m\u00e1s.<\/span><\/li>\n
      • Que contraten la versi\u00f3n premium de tu producto\/servicio<\/span><\/li>\n
      • Que compren otros productos de otras categor\u00edas.\u00a0<\/span><\/li>\n
      • Que tus clientes recomienden tu producto a un familiar o amigo.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

        <\/b><\/h4>\n

        Decide si tu objetivo va a depender del segmento de cliente.<\/strong><\/h3>\n

        <\/b><\/p>\n

        <\/span><\/p>\n

        Puede ser que a cada segmento de clientes les quieras impactar con un objetivo distinto, en funci\u00f3n de sus caracter\u00edsticas.<\/span><\/p>\n

        <\/span><\/p>\n

        Conoce <\/b>mejor a tu cliente<\/b><\/h3>\n

        <\/b><\/p>\n

        <\/span><\/p>\n

        \u00bfQu\u00e9 opinan de tu producto? \u00bfPor qu\u00e9 lo compran? \u00bfPor qu\u00e9 volver\u00edan a comprarlo? Conociendo bien estos puntos de dolor, conseguir\u00e1s crear emails mucho m\u00e1s efectivos<\/span><\/p>\n

        <\/span><\/p>\n

        Define la cantidad de emai<\/b>ls que enviar\u00e1s.<\/strong><\/h3>\n

        <\/b><\/p>\n

        <\/span><\/p>\n

        Establece una frecuencia de env\u00edo en funci\u00f3n de las necesidades de tus clientes, el contenido que tienes y el ciclo de vida del cliente. Recuerda que la calidad prevalece sobre la cantidad: no queremos saturar y acabar recibiendo bajas de suscripciones\/compras.<\/span><\/p>\n

        <\/span><\/p>\n

        Ofrece contenido m\u00e1s apropiado para cada fase del embudo de conversi\u00f3n.<\/b><\/h3>\n

        <\/b><\/p>\n

        <\/span><\/p>\n

        Habr\u00e1 momentos en los que interese enviar un contenido informativo que mantenga al cliente al tanto de las tendencias del sector. Otras veces, en cambio, podremos enviar contenido m\u00e1s enfocado a destacar un producto o servicio.<\/span><\/p>\n

        Adem\u00e1s, antes de enviarlos, revisa que tus emails respondan adecuadamente a la estrategia de email marketing anteriormente planteada. Aseg\u00farate de haber definido bien tu l\u00ednea de trabajo, que env\u00edas el contenido adecuado a cada grupo de clientes y que cada listado de estos cumple los criterios y segmentaciones correctas, etc.<\/span><\/p>\n

        <\/span><\/p>\n

        <\/b><\/h3>\n

        Verifica las m\u00e9tricas para optimizar tus emails. \u00a0 \u00a0 <\/b>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/h3>\n

        <\/span><\/p>\n

        Siempre hay que evaluar y analizar los resultados de cada acci\u00f3n de Lead Nurturing<\/em> para mejorar la conversi\u00f3n y procurar que vayan avanzando por los estadios del funnel. Eval\u00faa todas las m\u00e9tricas necesarias: tasa de aperturas, clics a tus enlaces, etc<\/span><\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/impresee.com\/wp-content\/uploads\/nurgutin-1030×883-1.png” alt=”Enganement” title_text=”Lead Nurturing” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”1px|||||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

        Con todo esto esperamos que hayas comprendido cu\u00e1n importante es fidelizar clientes, ya que d<\/span>e un cliente muy satisfecho a uno que te recomiende hay una l\u00ednea muy delgada. Ponlo a prueba \ud83d\ude09<\/p>\n

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        Existen m\u00faltiples estrategias de fidelizaci\u00f3n que puedes aplicar, pero los emails postventa son una de las herramientas m\u00e1s empleadas en marketing digital, y es por eso que en este art\u00edculo hablaremos de c\u00f3mo crear un Lead Nurturing para fidelizar clientes siguiendo una metodolog\u00eda Inbound. \u00bfNo sabes de lo que hablamos? No te preocupes, ahora te […]<\/p>","protected":false},"author":1,"featured_media":10756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-10752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-impresee-tutorials"],"yoast_head":"\nFideliza a tus clientes con una estrategia de Lead Nurturing – Impresee: Search bar and navigation solutions for eCommerce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/impresee.com\/es\/fideliza-a-tus-clientes-con-una-estrategia-de-lead-nurturing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fideliza a tus clientes con una estrategia de Lead Nurturing – Impresee: Search bar and navigation solutions for eCommerce\" \/>\n<meta property=\"og:description\" content=\"Existen m\u00faltiples estrategias de fidelizaci\u00f3n que puedes aplicar, pero los emails postventa son una de las herramientas m\u00e1s empleadas en marketing digital, y es por eso que en este art\u00edculo hablaremos de c\u00f3mo crear un Lead Nurturing para fidelizar clientes siguiendo una metodolog\u00eda Inbound. \u00bfNo sabes de lo que hablamos? 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