{"id":12887,"date":"2023-09-29T11:01:59","date_gmt":"2023-09-29T14:01:59","guid":{"rendered":"https:\/\/impresee.com\/?p=12887"},"modified":"2023-09-29T11:02:02","modified_gmt":"2023-09-29T14:02:02","slug":"live-streaming-shopping-in-e-commerce","status":"publish","type":"post","link":"https:\/\/impresee.com\/es\/live-streaming-shopping-in-e-commerce\/","title":{"rendered":"TikTok Shop y Amazon Live: El futuro de las compras en directo en el comercio electr\u00f3nico al descubierto."},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#f46600&#8243; header_2_line_height=&#8221;1.5em&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;22px&#8221; header_4_line_height=&#8221;1.5em&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<h2>Una de las tendencias del e-commerce hoy es el live-streaming shopping. Esta forma de comprar tuvo como lugar de origen en Asia el a\u00f1o 2016, cuyo pionero fue el gigante TAOBAO.<\/h2>\n<h2>No fue hasta el a\u00f1o 2020, impulsado por la pandemia, donde hubo una adopci\u00f3n masiva de esta forma de comprar en China.<\/h2>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">El mercado del Live-streaming Shopping en China  paso de una <strong>evaluaci\u00f3n de mercado del $3b a $423b entre el a\u00f1o 2017 al 2022. <\/strong><\/span><\/h3>\n<h3><span style=\"font-weight: 400;\">El live-streaming Shopping es algo muy atrayente para los eCommerce ya que <strong>el ROI promedio ronda cerca del 40%.<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>Este r\u00e1pido crecimiento de esta tendencia de compra en Asia, ha llevado a que las plataformas m\u00e1s populares del e-commerce y RRSS se sumen a las ventas en vivo, <a href=\"https:\/\/www.cnbc.com\/video\/2023\/02\/14\/us-livestream-shopping-takes-off-on-tiktok-amazon-live-and-youtube.html\" target=\"_blank\" rel=\"noopener\">algunas de estas son Amazon, Shopify , Youtube, Instagram y TIKTOK.<\/a><\/p>\n<p>A continuaci\u00f3n presentamos dos plataformas de compras en directo, TikTok Shop y Amazon Live, que ya est\u00e1n causando sensaci\u00f3n.<\/p>\n<p><strong>Cada vez m\u00e1s las marcas lo est\u00e1n considerando como parte integral de sus estrategias de marketing y ventas.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4>\u00bfQu\u00e9 es TikTok Shop y c\u00f3mo opera?<\/h4>\n<p>TikTok Shop facilita a comerciantes y creadores la posibilidad de comercializar sus productos directamente a los usuarios de TikTok a trav\u00e9s de su plataforma.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Existen 3 m\u00e9todos de venta en TikTok Shop:<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<ul>\n<li><strong>Live-streaming Shopping:<\/strong> Puedes comprar en tiempo real durante una transmisi\u00f3n en vivo al seleccionar productos destacados o al explorar el icono de carrito de compras.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Videos con productos:<\/strong> Adquiere productos directamente desde un video al pulsar en el enlace del producto y en el icono del carrito.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Vitrina de productos<\/strong> Compra directamente desde la cuenta de una marca o creador y descubre productos dentro de la aplicaci\u00f3n.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/impresee.com\/wp-content\/uploads\/Blog-SEPT-2.png&#8221; alt=&#8221;Live-streaming Shopping in e-commerce 2&#8243; title_text=&#8221;Live-streaming Shopping in e-commerce 2&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#f46600&#8243; header_2_line_height=&#8221;1.5em&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;22px&#8221; header_4_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h4><\/h4>\n<h4>\u00bfEn qu\u00e9 consiste y c\u00f3mo se utiliza Amazon Live?<\/h4>\n<p>Amazon Live es un componente del paquete de soluciones publicitarias de Amazon. Se ofrece como una herramienta de promoci\u00f3n dirigida a los comerciantes de Amazon, permiti\u00e9ndoles conectar en tiempo real con sus clientes.<\/p>\n<p>En esencia, es un espacio categorizado por temas, influencers, entre otros, para visualizar productos en uso.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Existen tres maneras de captar al p\u00fablico mediante Amazon Live:<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<ul>\n<li><strong>Producciones de Amazon:<\/strong> Las empresas pueden sumarse a las emisiones en vivo producidas por Amazon, las cuales tienen un costo base de 50 000 $ (EE. UU.). Estas transmisiones, con tem\u00e1ticas espec\u00edficas y enfoque inspirador, est\u00e1n meticulosamente planificadas con prop\u00f3sitos definidos.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Influencers de Amazon:<\/strong> Las marcas tienen la opci\u00f3n de patrocinar emisiones en vivo llevadas a cabo por influencers a trav\u00e9s de la aplicaci\u00f3n Amazon Live Creator.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Marcas en modo autoservicio:<\/strong> Las empresas pueden emitir directamente desde sus dispositivos iOS usando la aplicaci\u00f3n Amazon Live Creator, manteniendo un control absoluto sobre el contenido presentado.<\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#f46600&#8243; header_2_line_height=&#8221;1.5em&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_font_size=&#8221;22px&#8221; header_4_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><strong><\/strong><\/p>\n<p><strong>El \u00e9xito del Live-streaming Shopping<\/strong> no solo radica en la interactividad en tiempo real y en mantener todo el proceso de ventas dentro de una \u00fanica plataforma, minimizando las deserciones, sino tambi\u00e9n en comprender profundamente a tu audiencia.<\/p>\n<p>Es imperativo para las marcas identificar exactamente qu\u00e9 productos mostrar, bas\u00e1ndose en las tendencias de b\u00fasqueda de los usuarios.<\/p>\n<p><a href=\"https:\/\/impresee.com\/enhancing-your-tiktok-seo-strategy\/\" target=\"_blank\" rel=\"noopener\">Combinar transmisiones en vivo con hashtags relevantes<\/a>, relacionados con los productos o marcas que se promocionan, puede mejorar significativamente la visibilidad y el alcance.<\/p>\n<p>Si bien TikTok no es inherentemente una plataforma de ventas en l\u00ednea como Amazon y Shopify, tiene la ventaja de contar con una amplia base de creadores de contenido activos, esforz\u00e1ndose por involucrar a las audiencias y lograr viralidad.<\/p>\n<p><strong>TikTok Shop, con su enfoque exploratorio, es una excelente opci\u00f3n para las marcas que desean acceder a nuevas bases de clientes y a demograf\u00edas frescas.<\/strong><\/p>\n<p><strong>Por otro lado, la estrategia de Amazon se inclina m\u00e1s hacia la conversi\u00f3n,<\/strong> resonando con los usuarios que saben exactamente lo que buscan y desean una demostraci\u00f3n en vivo antes de realizar una compra.<\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/impresee.com\/wp-content\/uploads\/footer-blog.png&#8221; title_text=&#8221;footer blog&#8221; url=&#8221;https:\/\/impresee.com\/contact-us\/&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>One of the emerging trends in e-commerce today is Live-streaming Shopping. This shopping format originally took off in Asia back in 2016, led by the giant, Taobao. However, it wasn&#8217;t until 2020, propelled by the pandemic, that China saw a massive surge in this shopping trend. &nbsp; China&#8217;s Live-streaming Shopping market skyrocketed from a market [&hellip;]<\/p>","protected":false},"author":1,"featured_media":12907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[52],"tags":[89,9,49,90,91,79],"class_list":["post-12887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-trends","tag-amazon","tag-e-commerce","tag-ecommerce","tag-livestream","tag-shopping","tag-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Live-streaming Shopping in e-commerce - Impresee Blog<\/title>\n<meta name=\"description\" content=\"The Live-streaming Shopping in e-commerce and its rapid growth prompted major e-commerce platforms &amp; 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