{"id":12973,"date":"2023-11-09T15:12:03","date_gmt":"2023-11-09T18:12:03","guid":{"rendered":"https:\/\/impresee.com\/?p=12973"},"modified":"2023-11-24T16:08:41","modified_gmt":"2023-11-24T19:08:41","slug":"customer-loyalty-in-e-commerce","status":"publish","type":"post","link":"https:\/\/impresee.com\/es\/customer-loyalty-in-e-commerce\/","title":{"rendered":"Fidelizaci\u00f3n de clientes en el comercio electr\u00f3nico: 6 estrategias para tu tienda."},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.22.1″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#f46600″ header_2_line_height=”1.5em” header_3_line_height=”1.5em” header_4_font=”|700|||||||” header_4_font_size=”22px” header_4_line_height=”1.5em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Al tener tu tienda online, el objetivo es atraer nuevos clientes que compren tus productos, conozcan tu negocio e identifiquen tu marca. Y si bien este es uno de los objetivos principales, no debes dejar de lado la fidelizaci\u00f3n de clientes en el e-commerce.<\/h2>\n

<\/h2>\n

Cuando hablamos de fidelizaci\u00f3n de clientes en el e-commerce, nos referimos a un concepto que siempre debe estar presente en los procesos estrat\u00e9gicos y comerciales de tu tienda.<\/h3>\n

<\/span><\/p>\n

La fidelizaci\u00f3n de clientes es conseguir, de la mano de distintas t\u00e9cnicas de marketing y ventas, que tus clientes permanezcan fieles a tus productos y servicios.<\/h3>\n

 <\/p>\n

\u00bfPor qu\u00e9 es importante la fidelizaci\u00f3n?<\/h4>\n

Retener a las personas que ya han comprado tus productos debe ser un proceso constante<\/strong>, por lo que debes generar una lealtad, mantener una comunicaci\u00f3n positiva y duradera con los clientes.<\/p>\n

Mantener una conexi\u00f3n eficaz que tambi\u00e9n puede transformar a tus clientes en los principales embajadores de tu marca frente a los nuevos visitantes que lleguen a tu tienda.<\/strong><\/p>\n

Es un proceso que conlleva tiempo y conocer el comportamiento de compra de tus clientes, para poder darles un seguimiento eficaz, acorde a sus gustos y necesidades.<\/p>\n

Es por esto que a continuaci\u00f3n te dejamos 6 estrategias importantes para tu plan de fidelizaci\u00f3n en el e-commerce.<\/strong> Los \u00faltimos te van a encantar\u2026<\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#f46600″ header_2_line_height=”1.5em” header_3_line_height=”1.5em” header_4_font=”|700|||||||” header_4_font_size=”22px” header_4_line_height=”1.5em” header_5_font_size=”20px” header_5_line_height=”1.5em” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

6 strategies to consider for your customer loyalty plan in e-commerce.<\/h4>\n

 <\/p>\n

1. Mant\u00e9n una cercan\u00eda con tus clientes
<\/strong><\/h5>\n

Las personas deben saber como contactarte ante cualquier consulta que tengan respecto a tus productos.<\/p>\n

Tus canales de comunicaci\u00f3n deben ser claros y de f\u00e1cil acceso;<\/strong>chat de contacto directo, redes sociales activas, tel\u00e9fono, mail, son algunas de las opciones.<\/p>\n

Entre m\u00e1s canales de contacto ofrezcas, m\u00e1s confianza tendr\u00e1n tus visitantes de poder llegar a t\u00ed.<\/strong><\/p>\n

 <\/p>\n

2. Soluciona toda duda o problema existentes
<\/strong><\/h5>\n

Si cometes un error en el proceso de compra o existe alg\u00fan problema con tu servicio, la soluci\u00f3n inmediata para la satisfacci\u00f3n del cliente puede lograr que el problema quede en el olvido.<\/p>\n

Recuerda que un cliente fidelizado es tu mejor embajador.<\/strong><\/p>\n

Un listado de preguntas frecuentes tambi\u00e9n puede ser de mucha ayuda ante cualquier duda o situaci\u00f3n.<\/p>\n

Todos los clientes son importantes y cada problema tiene una soluci\u00f3n.<\/strong><\/p>\n

 <\/p>\n

3. Agradecimientos de tu propio pu\u00f1o y letra<\/strong><\/h5>\n

Ojo con las acciones automatizadas demasiado gen\u00e9ricas, por esto mismo es que hacemos el \u00e9nfasis en conocer a tus clientes y darles un seguimiento eficaz.<\/p>\n

Sorprender a tus clientes es un trabajo continuo.<\/strong><\/p>\n

Un mensaje personalizado, una nota escrita desde tu pu\u00f1o y letra puede marcar la diferencia; cuando lo reciban se acordar\u00e1n mucho m\u00e1s de tu tienda.<\/p>\n

 <\/p>\n

4. Potencia tus campa\u00f1as de Email Marketing<\/strong><\/h5>\n

Una de las herramientas m\u00e1s poderosas y vers\u00e1tiles a la hora de mantener la fidelizaci\u00f3n de clientes en el e-commerce,<\/strong>tambi\u00e9n es una de las que m\u00e1s conversiones genera.<\/p>\n

Gracias al email marketing puedes establecer una relaci\u00f3n directa,<\/strong><\/a>que debe ser continua y estable, dentro del buyer 's journey de quienes han adquirido tus productos y se han transformado en tus clientes.<\/p>\n

Dentro de tu estrategia comercial, las campa\u00f1as de email marketing no pueden faltar ya que es un punto fundamental para la fidelizaci\u00f3n de clientes en el e-commerce.<\/p>\n

Debes tener en en cuenta que los emails que les env\u00edes sean realmente \u00fatiles y de valor,<\/strong> ya que este es un canal de desarrollo continuo entre tu tienda y tus clientes; cada detalle importa.<\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/impresee.com\/wp-content\/uploads\/fidelizacion-h1-1.png” title_text=”fidelizacio\u0301n – h1″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#f46600″ header_2_line_height=”1.5em” header_3_line_height=”1.5em” header_4_font=”|700|||||||” header_4_font_size=”22px” header_4_line_height=”1.5em” header_5_font_size=”20px” header_5_line_height=”1.5em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Premia la fidelidad de tus clientes en el e-commerce.<\/h4>\n

 <\/p>\n

5. Ofrece descuentos personalizados
<\/strong><\/h5>\n

Implementar una estrategia de fidelizaci\u00f3n que unifica la experiencia, garantiza una mayor posibilidad de recompra por parte de tus clientes.<\/p>\n

Ofrecer descuentos personalizados, cupones o giftcards puede ayudarte a vender m\u00e1s, fidelizar a\u00fan m\u00e1s a tus clientes y hacer que m\u00e1s personas te conozcan.<\/p>\n

Recuerda siempre basarte en comportamientos y gustos para la personalizaci\u00f3n de tus campa\u00f1as.<\/strong><\/p>\n

Si tambi\u00e9n tienes una tienda f\u00edsica, generar estrategias de fidelizaci\u00f3n omnicanal pueden unificar la experiencia del cliente<\/strong> y obtener un mejor rendimiento.<\/p>\n

Es una estrategia que puede llevarte a obtener grandes resultados con tu e-commerce,<\/strong> pero qu\u00e9 debes utilizar con moderaci\u00f3n y seriedad.<\/p>\n

 <\/p>\n

6. Organiza un plan de fidelizaci\u00f3n<\/strong><\/h5>\n

Como resultado final a los puntos antes se\u00f1alados, la mejor forma de retener a tus clientes es con un correcto plan de fidelizaci\u00f3n.<\/p>\n

Conocer profundamente a tus clientes y de manera organizada es fundamental para tener \u00e9xito en tu negocio.<\/strong><\/p>\n

Analiza sus datos relevantes y adapta tus estrategias para dar un valor espec\u00edfico a los diversos segmentos de clientes que puedas identificar.<\/p>\n

 <\/p>\n

Conclusi\u00f3n<\/strong><\/h5>\n

Ciertamente ya podemos identificar que, para tener un e-commerce que destaque y por cierto altamente competitivo, debes tener un plan de fidelizaci\u00f3n de clientes en el e-commerce que sea robusto y estrat\u00e9gico.<\/strong><\/p>\n

\n

El 90% de los compradores online admite que una buena experiencia de b\u00fasqueda y navegaci\u00f3n es un driver de compra clave.<\/strong><\/p>\n<\/blockquote>\n

El 68% del total de los compradores que tienen una buena experiencia vuelven a comprar al e-commerce.<\/strong><\/p>\n

Con un Impresee<\/strong>,<\/a> puedes crear micro-segmentaciones basadas en el comportamiento del cliente, desde b\u00fasquedas realizadas hasta carritos abandonados.<\/p>\n

Estos insights pueden ser esenciales para refinar tus estrategias de fidelizaci\u00f3n de clientes en el e-commerce,<\/strong>mejorando de manera notoria y exitosa las conversiones en tu tienda online.<\/p>\n

 <\/p>\n

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