<\/p>\n
This year’s Holiday Season in e-commerce may be different from previous years, as modern shoppers have countless buying decisions that can affect conversion.<\/p>\n
While things have been improving years after the pandemic, other factors are influencing decision-making; from inflation to new buying behaviors to customer needs.<\/p>\n
That’s why here are 7 trends and strategies that can help you face the Holiday Season in e-commerce.<\/strong><\/p>\n <\/p>\n More than half of shoppers indicate that their Holiday shopping will be affected by inflation this 2023.<\/strong><\/p>\n Consequently, in order to save money, bargain hunting becomes paramount, along with the use of coupons or gift cards to cushion spending.<\/p>\n Offering personalized discounts becomes an attractive option to retain these customers.<\/strong><\/p>\n <\/p>\n BNPL<\/strong> – buy now, pay later – payment methods have been growing rapidly in recent times.<\/p>\n More than half of US customers have used a BNPL service and almost 10% of Australian e-commerce transactions<\/a> are paid with a BNPL provider.<\/p>\n In fact, integrating this payment method into your online store can be an option when it comes to helping your customers spread their costs during the <\/strong>Holiday Season<\/strong> in e-commerce.<\/span><\/p>\n <\/p>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”||||||||” text_font_size=”65px” text_orientation=”center” custom_padding=”15px||20px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”] ?<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”||||||||” text_font_size=”18px” background_color=”#f4f4f4″ text_orientation=”center” custom_margin=”||||false|false” custom_padding=”30px|30px|30px|30px|false|false” box_shadow_style=”preset3″ box_shadow_vertical=”5px” box_shadow_blur=”10px” global_colors_info=”{}” theme_builder_area=”post_content”] November and December are the biggest sales months of the year. Studies predict that consumers spend $960 billion in these two months alone, averaging $883 per shopper.<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font_size=”13px” global_colors_info=”{}” theme_builder_area=”post_content”] (Source: Shopify)<\/em><\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#f46600″ header_2_line_height=”1.5em” header_3_line_height=”1.5em” header_4_font=”|700|||||||” header_4_font_size=”22px” header_4_line_height=”1.5em” custom_margin=”||||false|false” custom_padding=”30px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”] You must prioritize the shopping experience of your customers<\/strong> in this format with easy-to-use buttons and a search engine that allows clients to find products quickly and intelligently.<\/p>\n Likewise, optimizing your online store for mobile sales is paramount to improving your conversion rate.<\/strong><\/p>\n <\/p>\n Nearly 62% of U.S. social shoppers<\/a> say their most recent purchase was through Facebook.<\/p>\n Certainly, this figure makes it an important factor to consider within e-commerce Holiday offerings.<\/p>\n In addition, Instagram<\/strong> (which is part of Meta), YouTube<\/strong>, and TikTok<\/strong> are not far behind. This is why a correct marketing strategy, coupled with specific keywords that boost your hashtags<\/a> is key to your social media campaigns.<\/strong><\/p>\n <\/p>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”||||||||” text_font_size=”65px” text_orientation=”center” custom_padding=”15px||20px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”] ?<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”||||||||” text_font_size=”18px” background_color=”#f4f4f4″ text_orientation=”center” custom_margin=”||||false|false” custom_padding=”30px|30px|30px|30px|false|false” box_shadow_style=”preset3″ box_shadow_vertical=”5px” box_shadow_blur=”10px” global_colors_info=”{}” theme_builder_area=”post_content”] Compared to other platforms, TikTok<\/a> users are 1.5 times more likely to purchase products they discover through the app, making it a social commerce powerhouse you shouldn’t ignore.<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font_size=”13px” global_colors_info=”{}” theme_builder_area=”post_content”] (Source: TikTok)<\/em><\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#f46600″ header_2_line_height=”1.5em” header_3_line_height=”1.5em” header_4_font=”|700|||||||” header_4_font_size=”22px” header_4_line_height=”1.5em” custom_margin=”||||false|false” custom_padding=”30px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”] Do not limit yourself only to key dates to launch your offers, you can anticipate or extend your promotional calendar strategically.<\/strong><\/p>\n That is why you must organize yourself in a strategic and planned way to know when to launch the benefits to customers in your online store and boost sales conversion.<\/p>\n <\/p>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”||||||||” text_font_size=”65px” text_orientation=”center” custom_padding=”15px||20px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”] ?\ufe0f<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”||||||||” text_font_size=”18px” background_color=”#f4f4f4″ text_orientation=”center” custom_margin=”||||false|false” custom_padding=”30px|30px|30px|30px|false|false” box_shadow_style=”preset3″ box_shadow_vertical=”5px” box_shadow_blur=”10px” global_colors_info=”{}” theme_builder_area=”post_content”] By mid-November 2023, U.S. holiday shoppers had completed 33% of their holiday shopping, up one percentage point from the same time last year.<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font_size=”13px” global_colors_info=”{}” theme_builder_area=”post_content”] (Source: Google\/Ipsos, Holiday Shopping Study, U.S.<\/span><\/i>)<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_2_text_color=”#f46600″ header_2_line_height=”1.5em” header_3_line_height=”1.5em” header_4_font=”|700|||||||” header_4_font_size=”22px” header_4_line_height=”1.5em” custom_padding=”50px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”] Finding the perfect gift for the Holiday Season <\/strong>is sure to be an issue for your customers.<\/p>\n Creating segmented product offers for every need<\/strong>, landing pages with custom filters, and a collection of products that appeal to your customers will provide a solution to this problem.<\/p>\n With Impresee<\/strong> <\/a>you can identify what your store visitors are looking for, identifying each of their needs.<\/p>\n In this way, if you help your customers solve problems<\/strong>, you contribute to their loyalty<\/a> in the short term and they will go from being Christmas shoppers to year-round customers.<\/p>\n <\/p>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”||||||||” text_font_size=”65px” text_orientation=”center” custom_padding=”15px||20px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”] ?<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font=”||||||||” text_font_size=”18px” background_color=”#f4f4f4″ text_orientation=”center” custom_margin=”||||false|false” custom_padding=”30px|30px|30px|30px|false|false” box_shadow_style=”preset3″ box_shadow_vertical=”5px” box_shadow_blur=”10px” global_colors_info=”{}” theme_builder_area=”post_content”] U.S. holiday shoppers are most likely to shop first for their children (41%) and spouses or significant others (32%), followed by 22% who say they will shop for themselves first.<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_font_size=”13px” global_colors_info=”{}” theme_builder_area=”post_content”]Inflation is a concern<\/h4>\n
Buy now, pay later<\/h4>\n
Mobile shopping<\/h4>\n
Social commerce<\/h4>\n
A strategic calendar of offers and demand forecasting<\/h4>\n
Holiday Gift initiatives and last-minute shopping<\/h4>\n