{"id":1986,"date":"2022-10-10T16:18:00","date_gmt":"2022-10-10T19:18:00","guid":{"rendered":"https:\/\/impresee.com\/?p=1986"},"modified":"2022-10-13T17:58:02","modified_gmt":"2022-10-13T20:58:02","slug":"sketch-search-for-ecommerce","status":"publish","type":"post","link":"https:\/\/impresee.com\/es\/sketch-search-for-ecommerce\/","title":{"rendered":"Usando b\u00fasqueda por sketch para impulsar la participaci\u00f3n de los clientes"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<p><span style=\"font-weight: 400;\">A sketch search is highly expressive \u2013 even a simple drawing can convey complex shapes or textures that can barely be described in words. Color is another useful feature that can be incorporated into a sketch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the accelerated growth of e-commerce forces, online retailers to face new challenges on a regular basis, coming out on top is best achieved via the use of emergent technologies. This can be done, for example, with the use of Artificial Intelligence (AI), which is already showing outstanding benefits in a wide variety of industries. As AI becomes more advanced and ever more sophisticated, the possibilities it offers to e-commerce industries is unparalleled.<\/span><\/p>[\/et_pb_text][et_pb_testimonial _builder_version=&#8221;4.9.3&#8243; _module_preset=&#8221;default&#8221; quote_icon=&#8221;off&#8221; body_font=&#8221;Montserrat||||||||&#8221; body_line_height=&#8221;1.8em&#8221; body_font_size=&#8221;19px&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; border_color_left=&#8221;#9cd333&#8243; border_width_left=&#8221;10px&#8221; custom_padding=&#8221;14px||0px|||&#8221;]<h4>The impact on an e-Commerce who used<strong> Sketch search is that visitor\u2019s session time increases on average 3 times<\/strong><\/h4>[\/et_pb_testimonial][et_pb_text _builder_version=&#8221;4.9.3&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; custom_margin=&#8221;-20px|||33px|false|false&#8221; text_font=&#8221;|600|on||||||&#8221;]<p>Fuente: <a href=\"https:\/\/impresee.com\/ecommerce-labs\/\" target=\"_blank\" rel=\"noopener\">Impresee eCommerce Labs<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.3&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p>One of the ways in which AI can dramatically improve the buying process is by enabling the customer to find the right product in the right moment. This is critical, given that this is the very first step in the online buying process. With this in mind, how can we improve the effectiveness of locating a product in a given retail store? One simple way to make the process easier for the customer is to allow them to search via a photo of a product, rather than having to use specific key words to find what they want. But there\u2019s more to it than simply helping the customer find their product \u2013 via the process of using visuals to search, the customer\u2019s buying experience is enhanced overall, thereby fueling their shopping experience.<\/p>\n<p>Although a photo is useful if the customer happens to have one of the item they\u2019re searching for, there are also many more customers who may not have a photo. Or they may have a photo that doesn\u2019t quite match their needs. Here, the alternative is to use a simple sketch or drawing to express what the customer is trying to find. There are a multitude of advantages to using drawing-based querying (a \u2018sketch search\u2019) rather than text or a photo \u2013 it\u2019s creative, expressive, effective, user-friendly and also fun.<\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/impresee.com\/wp-content\/uploads\/sketch_search_ecommerce.jpg&#8221; _builder_version=&#8221;4.9.3&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;sketch_search_ecommerce&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.3&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<h2>Efficacy of Sketch search<\/h2>\n<p>\u00a0Computer vision, a branch of AI that is devoted to developing methods of interpreting our world through a set of images, combined with deep-learning-based models, has provided the possibility of finessing several aspects of image searching. Indeed, the computer vision community has become a highly-dynamic field based on the deep-learning models showing tremendous impact in a wide variety of tasks related with visual perception (image recognition, image segmentation, object detection, image captioning, etc.), and allowing us to build ever more effective models for using imagery or sketches to search.<\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2>Sketch search for UX<\/h2>\n<p>\u00a0Sketch search is also supported by the technological advances both in mobile devices and in e-commerce in general. Indeed generating a simple drawing using a mobile device is now a simple task, easier than writing out a search query. Since search engines rely on somewhat correct spelling of search terms as well as an understanding of the language, drawing a picture does not. It\u2019s the far simpler and more effective way to find what you\u2019re looking for.<\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2>Entertainment for your visitors<\/h2>\n<p>Once the customer has tried drawing something and getting great results from a search, they\u2019ll be back for more. The experience itself is fun and entertaining, and will leave the user with a thirst to try out different sketches, search for even more products and, ultimately, to buy.<\/p>\n<p>In conclusion, using a sketch search provides a new and innovative way to get the results you want for your customers, reducing the gap between self-expression and search efficacy, and fueling customer engagement.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>A sketch search is highly expressive \u2013 even a simple drawing can convey complex shapes or textures that can barely be described in words. Color is another useful feature that can be incorporated into a sketch. As the accelerated growth of e-commerce forces, online retailers to face new challenges on a regular basis, coming out [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<span style=\"font-weight: 400;\">A sketch search is highly expressive \u2013 even a simple drawing can convey complex shapes or textures that can barely be described in words. Color is another useful feature that can be incorporated into a sketch.<\/span>\n\n<span style=\"font-weight: 400;\">As the accelerated growth of e-commerce forces, online retailers to face new challenges on a regular basis, coming out on top is best achieved via the use of emergent technologies. This can be done, for example, with the use of Artificial Intelligence (AI), which is already showing outstanding benefits in a wide variety of industries. As AI becomes more advanced and ever more sophisticated, the possibilities it offers to e-commerce industries is unparalleled.<\/span>\n\n<span style=\"font-weight: 400;\">One of the ways in which AI can dramatically improve the buying process is by enabling the customer to find the right product in the right moment. This is critical, given that this is the very first step in the online buying process. With this in mind, how can we improve the effectiveness of locating a product in a given retail store? One simple way to make the process easier for the customer is to allow them to search via a photo of a product, rather than having to use specific key words to find what they want. But there\u2019s more to it than simply helping the customer find their product \u2013 via the process of using visuals to search, the customer\u2019s buying experience is enhanced overall, thereby fueling their shopping experience.<\/span>\n\n<span style=\"font-weight: 400;\">Although a photo is useful if the customer happens to have one of the item they\u2019re searching for, there are also many more customers who may not have a photo. Or they may have a photo that doesn\u2019t quite match their needs. Here, the alternative is to use a simple sketch or drawing to express what the customer is trying to find. There are a multitude of advantages to using drawing-based querying (a \u2018sketch search\u2019) rather than text or a photo \u2013 it\u2019s creative, expressive, effective, user-friendly and also fun.<\/span>\n<h2><span style=\"font-weight: 400;\">Efficacy of Sketch search<\/span><\/h2>\n<span style=\"font-weight: 400;\">Computer vision, a branch of AI that is devoted to developing methods of interpreting our world through a set of images, combined with deep-learning-based models, has provided the possibility of finessing several aspects of image searching. Indeed, the computer vision community has become a highly-dynamic field based on the deep-learning models showing tremendous impact in a wide variety of tasks related with visual perception (image recognition, image segmentation, object detection, image captioning, etc.), and allowing us to build ever more effective models for using imagery or sketches to search.<\/span>\n<h2><span style=\"font-weight: 400;\">Sketch search for UX<\/span><\/h2>\n<span style=\"font-weight: 400;\">Sketch search is also supported by the technological advances both in mobile devices and in e-commerce in general. Indeed generating a simple drawing using a mobile device is now a simple task, easier than writing out a search query. Since search engines rely on somewhat correct spelling of search terms as well as an understanding of the language, drawing a picture does not. It\u2019s the far simpler and more effective way to find what you\u2019re looking for.<\/span>\n<h2><span style=\"font-weight: 400;\">Entertainment for your visitors<\/span><\/h2>\n<span style=\"font-weight: 400;\">Once the customer has tried drawing something and getting great results from a search, they\u2019ll be back for more. The experience itself is fun and entertaining, and will leave the user with a thirst to try out different sketches, search for even more products and, ultimately, to buy.<\/span>\n\n<span style=\"font-weight: 400;\">In conclusion, using a sketch search provides a new and innovative way to get the results you want for your customers, reducing the gap between self-expression and search efficacy, and fueling customer engagement.<\/span>","_et_gb_content_width":"","footnotes":""},"categories":[52,23],"tags":[14,15,9,12,13],"class_list":["post-1986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-trends","category-impresee-research-center","tag-creative-search","tag-customer-engagement","tag-e-commerce","tag-sketch-search","tag-visual-search"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using a Sketch Search to Fuel Customer Engagement - eCommerce news<\/title>\n<meta name=\"description\" content=\"using a sketch search provides a new and innovative way to get the results of your catalog and increase customer engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/impresee.com\/es\/sketch-search-for-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using a Sketch Search to Fuel Customer Engagement - 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