{"id":1990,"date":"2018-10-22T17:38:57","date_gmt":"2018-10-22T20:38:57","guid":{"rendered":"https:\/\/impresee.com\/?p=1990"},"modified":"2020-09-07T17:38:16","modified_gmt":"2020-09-07T20:38:16","slug":"top-benefits-of-ecommerce-automation-2","status":"publish","type":"post","link":"https:\/\/impresee.com\/es\/top-benefits-of-ecommerce-automation-2\/","title":{"rendered":"Principales beneficios de la automatizaci\u00f3n del eCommerce"},"content":{"rendered":"

(This is a guest post from our friends over at nChannel, an integration platform automates data transactions across multiple endpoint systems like eCommerce, POS, ERP, accounting, and logistic systems)
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There\u2019s nothing worse for an eCommerce seller than losing or screwing up an order. One bad experience can turn a customer off from your brand forever \u2013 and they\u2019ll be sure to let others know too.<\/p>\n

It doesn\u2019t matter what the reason is for the messed-up order \u2013 incorrect data, slow order processing or unreliable integration. Without the right processes in place, you\u2019ll spend more of your time fixing errors instead of improving your customer experience.<\/p>\n

In this article, learn more about eCommerce automation, its benefits for your business, and how to find the right integration solution.<\/p>\n

What is eCommerce Automation?<\/h2>\n

\"\"Many eCommerce sellers depend on manual data entry to process their online orders, especially when using different systems for order fulfillment. Sellers will hand-key order data from their eCommerce platform into an accounting system, order management system, ERP, POS or 3PL system.<\/p>\n

Passing data through these systems by hand leaves a lot of room for errors. \u00a0It\u2019s easy to mistype an address, order number, or SKU \u2013 which all result in a lost order for a customer. Even when you enter perfect order data, manual data entry is slow. Some companies spend 6+ hours a day manually moving inventory and order data between their systems. That\u2019s why many eCommerce merchants turn to automation. It can do the same amount of work in 10-15 minutes.<\/p>\n

eCommerce automation<\/a> combines the right processes, software and people necessary to automate the entire order fulfillment process, from the time a customer hits the \u201csubmit order\u201d button to the delivery of that item on their doorstep. Automation allows for the bidirectional flow of data between your systems to ensure efficiency and accuracy. With automation, your fulfillment processes will begin as soon as someone places an order.<\/p>\n

Principales beneficios de la automatizaci\u00f3n del eCommerce<\/h2>\n

Let\u2019s take a look at some of the key ways that automation can benefit your eCommerce business.<\/p>\n

Eliminate Manual Data Entry<\/h3>\n

As talked about above, automation eliminates the need for manual data entry between your systems. You won\u2019t need teams of people who spend their entire day entering data. You\u2019ll significantly cut down the time spent on data entry and can free up employees to work on more important tasks.<\/p>\n

Keep Your Promises to Customers<\/h3>\n

\"\"Merchants make promises to their customers every day. You promise to send the right item to their doorstep when you say you will.<\/p>\n

Without automation, how often do you break those promises? eCommerce automation guarantees that the right data is processed between your systems in a timely manner. When the right information gets to the right places, you can keep your promises with your customers. You\u2019ll be able to offer services like two-day shipping and deliver on-time.<\/p>\n

Improve Your Product Information<\/h3>\n

Besides order and inventory data, automation also helps improve your product information. Online shoppers rely on your listings to accurately describe your products to instill confidence that they\u2019re buying the item they want.<\/p>\n

However, rich, accurate product data takes a lot of time for merchants to update in their eCommerce platform. Automation ensures that you have clean and accurate data for all your product listings, especially if you keep product data in your ERP or POS system.<\/p>\n

Take on More Complex Business Processes<\/h3>\n

Beyond your current processes, automation also allows merchants to consider more complex business processes. By extending your capabilities, you can improve your customer experience and operate better as a business. eCommerce automation can help simplify these types of processes:<\/p>\n