{"id":3818,"date":"2019-06-21T18:50:39","date_gmt":"2019-06-21T22:50:39","guid":{"rendered":"https:\/\/impresee.com\/?p=3818"},"modified":"2020-07-31T16:18:09","modified_gmt":"2020-07-31T20:18:09","slug":"ecommerce-best-practices-in-mobile-marketing","status":"publish","type":"post","link":"https:\/\/impresee.com\/es\/ecommerce-best-practices-in-mobile-marketing\/","title":{"rendered":"Las mejores pr\u00e1cticas en marketing m\u00f3vil - Impresee"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22.3&#8243; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;52px|||||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/impresee.com\/wp-content\/uploads\/Image1.jpeg&#8221; _builder_version=&#8221;3.24&#8243;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<!-- divi:image {\"id\":3820} --> <!-- \/divi:image --> <!-- divi:paragraph -->\n<p><a href=\"https:\/\/www.business2community.com\/marketing\/38-mobile-marketing-statistics-you-need-to-know-02185085\">Recent statistics published on Business2Community<\/a>\u00a0reveals that more than 50% of all online traffic across the globe comes from mobile devices. In fact, more than 80% of social media\u2019s total advertising revenue is from mobile ads. This just proves how dominant digital marketing has become.\u00a0<a href=\"https:\/\/online.maryville.edu\/online-bachelors-degrees\/marketing\/\">In Maryville University\u2019s evaluation of the marketing industry<\/a>, they found that by 2017 digital advert spending had already surpassed TV ad spend. E-commerce site owners need to take advantage of this shift to digital marketing and recognize how mobile advertising is essential to the growth of their business.\u00a0<\/p>\n<!-- \/divi:paragraph --> <!-- divi:paragraph -->\n<p>Here are some of the eCommerce best practices in mobile marketing that you can apply to your own e-commerce business:\u00a0<\/p>\n<!-- \/divi:paragraph --> <!-- divi:paragraph -->\n<p><strong>Get an influencer<\/strong><\/p>\n<!-- \/divi:paragraph --> <!-- divi:paragraph -->\n<p><a href=\"https:\/\/www.targetmarketingmag.com\/article\/8-mobile-marketing-trends-and-predictions-for-2019\/\">Target Marketing notes that 2019 is the year of influencer marketing<\/a>\u00a0with campaign results showing how it\u2019s a time- and cost-effective way to reach new potential customers. Having an influencer vouch for your online services also gives your marketing campaigns more authority and a more organic feel. Apart from that, getting an influencer allows you to reach niche online markets that traditional marketing avenues can\u2019t reach. With many potential customers using their phones to keep up with the latest trends, influencers are the best way to get your product advertised on their device.<\/p>\n<!-- \/divi:paragraph --> <!-- divi:paragraph -->\n<p><strong>Make compelling videos<\/strong><\/p>\n<p>Videos are easily one of the most effective ways to market your e-commerce business because it gives a clear view of your selling points. Online videos are also easier to share and consume, which means you\u2019re more likely to reach new people who use their phones for online browsing and social media. Make your videos as engaging, timeless, relatable, and shareable as possible.\u00a0<\/p>\n<p><strong>Opt for a mobile-friendly design<\/strong><\/p>\n<p>Consumers often make a purchase online when the sites they visit are laid out in an easy-to-read, mobile-friendly manner.\u00a0<a href=\"https:\/\/www.bmmagazine.co.uk\/marketing\/mobile-marketing-best-practices\/\">Business Matters Magazine explains your web presence must be optimized for mobile display<\/a>\u00a0as Google prioritizes these sites. There are numerous free e-commerce website templates online that you can use. Pick one that isn\u2019t overly complicated and will translate well to a small screen. Text should be concise and the layout should be clean and simple.<\/p>\n<p><strong>Make the checkout process simple<\/strong><\/p>\n<p>Mobile users navigate e-commerce sites with one finger and your checkout process should be flawless and intuitive. Put checkout buttons where they can be easily seen, but make sure they won\u2019t impede users while they\u2019re reading through your content. You can also add a call-to-action at the top part of the page, to help lead to more purchases.\u00a0<a href=\"https:\/\/impresee.com\/e-commerce-best-practices-in-an-ever-changing-industry\/\">Impresee recommends you check out your consumer data<\/a>\u00a0to help you get to know your customers better. Data will allow you to customize promotions and shopping experiences so you can create a more personalized relationship.<\/p>\n<p>A huge part of how you can use mobile marketing to your advantage relies heavily on the data that your e-commerce site generates. Do users actually buy the products they put in their carts? What time of the day is best to release ads? How often should you put out promotions? Data and mobile marketing strategies go hand in hand and must be taken on-board in order to stay ahead of the competition.<\/p>\n<!-- \/divi:paragraph --> <!-- divi:paragraph -->\n<p><em>Article contributed by Nicole Foster<\/em><\/p>\n<!-- \/divi:paragraph --> <!-- divi:image {\"id\":3823,\"align\":\"left\",\"width\":139,\"height\":139} -->\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/impresee.com\/wp-content\/uploads\/MyPic-1.png\" alt=\"\" class=\"wp-image-3823\" width=\"139\" height=\"139\" \/><\/figure>\n<\/div>\n<!-- \/divi:image --> <!-- divi:paragraph {\"customTextColor\":\"#575b5f\"} -->\n<p style=\"color: #575b5f;\" class=\"has-text-color\"><em>Nicole Foster is a blogger who follows and writes about the latest marketing trends. Her main interest is evaluating how new innovations in E-commerce and mobile technology will impact society. She believes that there needs to be a greater understanding of how technology will benefit the business community.<\/em><\/p>\n<!-- \/divi:paragraph --> <!-- divi:paragraph --> <!-- \/divi:paragraph --> <!-- divi:paragraph --> <!-- \/divi:paragraph --> <!-- divi:paragraph --> <!-- \/divi:paragraph --> <!-- divi:paragraph -->\n<p><strong>Exclusively for <\/strong><a href=\"https:\/\/impresee.com\/\"><strong>impresee.com<\/strong><\/a><\/p>\n<!-- \/divi:paragraph -->[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>best practices in mobile marketing for an ecommerce business<\/p>","protected":false},"author":1,"featured_media":3820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:image {\"id\":3820} -->\n<figure class=\"wp-block-image\"><img src=\"https:\/\/impresee.com\/wp-content\/uploads\/Image1-1024x765.jpeg\" alt=\"\" class=\"wp-image-3820\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.business2community.com\/marketing\/38-mobile-marketing-statistics-you-need-to-know-02185085\">Recent statistics published on Business2Community<\/a>&nbsp;reveals that more than 50% of all online traffic across the globe comes from mobile devices. In fact, more than 80% of social media\u2019s total advertising revenue is from mobile ads. This just proves how dominant digital marketing has become.&nbsp;<a href=\"https:\/\/online.maryville.edu\/online-bachelors-degrees\/marketing\/\">In Maryville University\u2019s evaluation of the marketing industry<\/a>, they found that by 2017 digital advert spending had already surpassed TV ad spend. E-commerce site owners need to take advantage of this shift to digital marketing and recognize how mobile advertising is essential to the growth of their business.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here are some of the best practices in mobile marketing that you can apply to your own e-commerce business:&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Get an influencer<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.targetmarketingmag.com\/article\/8-mobile-marketing-trends-and-predictions-for-2019\/\">Target Marketing notes that 2019 is the year of influencer marketing<\/a>&nbsp;with campaign results showing how it\u2019s a time- and cost-effective way to reach new potential customers. Having an influencer vouch for your online services also gives your marketing campaigns more authority and a more organic feel. Apart from that, getting an influencer allows you to reach niche online markets that traditional marketing avenues can\u2019t reach. With many potential customers using their phones to keep up with the latest trends, influencers are the best way to get your product advertised on their device.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Make compelling videos<\/strong><br><br>Videos are easily one of the most effective ways to market your e-commerce business because it gives a clear view of your selling points. Online videos are also easier to share and consume, which means you\u2019re more likely to reach new people who use their phones for online browsing and social media. Make your videos as engaging, timeless, relatable, and shareable as possible.&nbsp;<br><br><strong>Opt for a mobile-friendly design<\/strong><br><br>Consumers often make a purchase online when the sites they visit are laid out in an easy-to-read, mobile-friendly manner.&nbsp;<a href=\"https:\/\/www.bmmagazine.co.uk\/marketing\/mobile-marketing-best-practices\/\">Business Matters Magazine explains your web presence must be optimized for mobile display<\/a>&nbsp;as Google prioritizes these sites. There are numerous free e-commerce website templates online that you can use. Pick one that isn\u2019t overly complicated and will translate well to a small screen. Text should be concise and the layout should be clean and simple.<br><br><strong>Make the checkout process simple<\/strong><br><br>Mobile users navigate e-commerce sites with one finger and your checkout process should be flawless and intuitive. Put checkout buttons where they can be easily seen, but make sure they won\u2019t impede users while they\u2019re reading through your content. You can also add a call-to-action at the top part of the page, to help lead to more purchases.&nbsp;<a href=\"https:\/\/impresee.com\/e-commerce-best-practices-in-an-ever-changing-industry\/\">Impresee recommends you check out your consumer data<\/a>&nbsp;to help you get to know your customers better. Data will allow you to customize promotions and shopping experiences so you can create a more personalized relationship.<br><br>A huge part of how you can use mobile marketing to your advantage relies heavily on the data that your e-commerce site generates. Do users actually buy the products they put in their carts? What time of the day is best to release ads? How often should you put out promotions? Data and mobile marketing strategies go hand in hand and must be taken on-board in order to stay ahead of the competition.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>Article contributed by Nicole Foster<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":3823,\"align\":\"left\",\"width\":139,\"height\":139} -->\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img src=\"https:\/\/impresee.com\/wp-content\/uploads\/MyPic-1.png\" alt=\"\" class=\"wp-image-3823\" width=\"139\" height=\"139\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph {\"customTextColor\":\"#575b5f\"} -->\n<p style=\"color:#575b5f\" class=\"has-text-color\"><em>Nicole Foster is a blogger who follows and writes about the latest marketing trends. Her main interest is evaluating how new innovations in E-commerce and mobile technology will impact society. She believes that there needs to be a greater understanding of how technology will benefit the business community.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Exclusively for <\/strong><a href=\"https:\/\/impresee.com\/\"><strong>impresee.com<\/strong><\/a><\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[52,39],"tags":[49,43,40],"class_list":["post-3818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-trends","category-marketing-seo-sem","tag-ecommerce","tag-ecommerce-marketing-channels","tag-marketing-2020"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eCommerce best practices in Mobile Marketing - Impresee - Impresee Blog<\/title>\n<meta name=\"description\" content=\"50% of all online traffic across the globe comes from mobile devices. 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