{"id":4452,"date":"2019-12-18T13:35:20","date_gmt":"2019-12-18T16:35:20","guid":{"rendered":"https:\/\/impresee.com\/?p=4452"},"modified":"2020-07-31T15:04:43","modified_gmt":"2020-07-31T19:04:43","slug":"ecommerce-the-basics-for-your-products-images","status":"publish","type":"post","link":"https:\/\/impresee.com\/es\/ecommerce-the-basics-for-your-products-images\/","title":{"rendered":"Optimizaci\u00f3n de im\u00e1genes de productos de eCommerce, para los motores de b\u00fasqueda visual y SEO"},"content":{"rendered":"

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When you\u2019re looking to improve your online shopping business. You need to start by constructing the \u2018Customer Journey\u2019 of a potential client to figure out at what stage the process doesn\u2019t flow for the shopper. And one of them is eCommerce\u00a0products images optimization<\/strong>.<\/p>\n

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So, the first questions to ask yourself are: In what ways are customers searching for a look or a particular brand? What do they expect from my site\/app? What devices are they using to browse the store?<\/p>\n

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In recent years Google<\/a> has dominated the online search market and, even though most of the searches are still made by using text based queries.\u00a0Google has registered an important increase in the amount of searches made by using Google images<\/strong>. This means that people are getting used to and maybe even prefer browsing through images. Within the fashion and apparel sphere this is especially true.<\/strong><\/p>\n

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The importance of eCommerce products images on Search engines.<\/strong><\/h2>\n

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The visual aspect of products is obviously fundamental in industries such as fashion and apparel, where colors, textures, shape and the whole look of outfits are the key points that will captivate a potential buyer. Thus, using the wrong images equals fewer click opportunities, which translates to fewer sales.<\/strong><\/span><\/p>\n

But it\u2019s not only about the images themselves. You also need to ensure the metadata of said images is correct. In other words,<\/strong>\u00a0using a coherent title and filling out all the complementary information of each image. That’s all about eCommerce images products optimization. This may seem like a lot of work (and it is!), but this will make your images, and your store, more appealing to search engines, which means more visibility!<\/span><\/p>\n

Once you\u2019ve managed to be relevant for search engines such as Google and Bing, you need to start working on another important source of new buyers: social networks.<\/span><\/p>\n

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The importance of eCommerce products images on Social Networks based on visual navigation.<\/strong><\/h2>\n

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Currently, there are two must-have social networks for fashion and apparel buyers: Instagram<\/a> y Pinterest<\/a>.<\/strong> Both of these social networks feature a 100% visual navigation, where the key elements are the pictures and images uploaded by the users themselves. If used correctly, these two channels behave like the perfect showcase for your products by allowing you to captivate potential buyers to then take them to your online store to materialize sales.<\/span><\/p>\n

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To summarize, to improve eCommerce images products optimization, you should:<\/strong><\/h3>\n

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