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De la búsqueda a la compra: PDP y PLP en el journey del cliente

De la búsqueda a la compra: PDP y PLP en el journey del cliente

by Manuel Aravena | Sep 3, 2025 | Tendencias de eCommerce

For an e-commerce business to position itself successfully, it must not only attract visitors to the online store but also guide them through a customer journey that spans from product search to final purchase.   It is along this path that Product Listing Pages...
Cómo los códigos QR potencian la estrategia omnicanal

Cómo los códigos QR potencian la estrategia omnicanal

by Manuel Aravena | Jul 24, 2025 | Tendencias de eCommerce

A QR code enhances an omnichannel strategy by serving as a tool that not only streamlines the customer experience but also allows brands to deliver smarter, more personalized interactions.   QR codes enhance omnichannel strategy, and implementing them opens a new...
Búsqueda visual en e-commerce: Impulsa la experiencia de compra con IA

Búsqueda visual en e-commerce: Impulsa la experiencia de compra con IA

by Manuel Aravena | May 20, 2025 | Tendencias de eCommerce

Visual search in e-commerce is becoming a strategic ally for online stores. Especially now, as we live in a time when consumers are increasingly drawn to visual content, where attention spans last just seconds, and images speak louder than words.   Visual search...
Recap 2024: estrategias y contenidos e-commerce durante todo el año

Recap 2024: estrategias y contenidos e-commerce durante todo el año

by Manuel Aravena | Dic 30, 2024 | Tendencias de eCommerce, Impresee Tutorials

Staying current with trends, strategies, and best practices is crucial to leading the digital market and thriving in e-commerce.   2024 Recap: E-commerce strategies and content is a summary of the most relevant topics that shaped the direction of online stores...
5 formas de optimizar tu e-commerce durante Holiday Season

5 formas de optimizar tu e-commerce durante Holiday Season

by Manuel Aravena | Dic 9, 2024 | Tendencias de eCommerce, Impresee Tutorials

Get your online store ready for the biggest sales peak of the year.   The Holiday Season is one of the most anticipated and challenging times for any e-commerce business. Festivities like Christmas and New Year, which are commercially kicked off by the...
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