Blog de Impresee
Entendiendo el marketing en eCommerce: por qué las palabras clave y la segmentación de clientes son esenciales para tu negocio.
Before diving into the heart of retail marketing in e-commerce, let’s look at a few intriguing numbers that highlight the incredible transformation of the e-commerce world: The e-commerce sphere has been on a meteoric rise, growing at an annual rate of over 20%...
Profesionalizando el comercio electrónico B2B: Funciones imprescindibles para tu plataforma.
As the online store boom continues to reshape the global marketplace, the B2B e-commerce sector is not left behind. The need for a user-friendly, accessible digital quotation platform for B2B e-commerce clients is more crucial than ever. In the B2B world, we often...
Apple Vision Pro: ¿El futuro del eCommerce?
In a world where technology advances at a rapid pace, Apple introduces its latest product: Apple Vision Pro. But what impact could Apple Vision Pro have on the e-commerce industry? Redefining User Experience Apple has always been a pioneer in providing exceptional...
Mejora de su estrategia de SEO en TikTok: el poder de la comprensión del usuario y el análisis de palabras clave
Embracing TikTok's potential is essential in today's digital marketing landscape. To fully leverage this platform, mastering SEO on TikTok is crucial. This guide will be your key to enhancing your TikTok SEO strategy. It’s ideal for e-commerce professionals. Let's...
Cómo ChatGPT impulsa el SEO en el eCommerce
How ChatGPT Boosts SEO in E-commerce. Using ChatGPT to optimize your product listings can make a significant difference by automatically generating high-quality and relevant content. Here are some ways this AI can enhance SEO in product listings:What is ChatGPT?...
Cómo ChatGPT puede ayudarte en el eCommerce
In this post, we present how ChatGPT can help you with an eCommerce business. Before starting, it is essential to know that for you to be able to capitalize on ChatGPT, you must pay special attention to the keywords you'll use on the prompt. It might, otherwise, get...
6 métricas claves para el eCommerce
Today we’ll share 6 key metrics for eCommerce to help you measure the development and allow you to make the best decisions for your business. Nowadays there’s a lot of available information on customers who visit and buy products in your eCommerce. Even more so if...
7 estrategia de marketing digital para el 2023
Competition in digital ads gets harder and harder every day. That’s why we’re bringing you 7 Digital Marketing Strategies for 2023. Stand out from your competition and attract more buyers to your online store!1. Personalization: Each customer's buying process...
Keywords: ¿Cómo pueden ayudarte a aumentar tus ventas?
With this post we want to take your knowledge to another level, we will see the importance of keywords for an online store, and how they can be used to enhance your marketing campaigns or even to better highlight your products. By the time you finish reading this...
5 razones para optimizar la barra de búsqueda de tu eCommerce
Navigation and search have always been important for e-commerce, but today they are more than ever. This is due to the explosive trend of "mobile first" (a reality when it comes to browsing and online shopping) as well as the accelerated growth of electronic commerce...
Usando búsqueda por sketch para impulsar la participación de los clientes
A sketch search is highly expressive – even a simple drawing can convey complex shapes or textures that can barely be described in words. Color is another useful feature that can be incorporated into a sketch. As the accelerated growth of e-commerce forces, online...
Consejos de automatización que debe probar para optimizar su negocio… ¡y su vida! Pt. 2
Estas son las principales tareas que debe automatizar: - Lidiar con correos electrónicos interminables Soluciones: Deshágase del desorden primero. Si un montón de suscripciones están saturando su bandeja de entrada, puede domarlas con Unroll.me, herramienta que...
Consejos de automatización que debe probar para optimizar su negocio… ¡y su vida! Pt. 1
Buenas noticias: hay una manera de automatizar muchas de estas cosas, lo que le permite concentrarse en que preferiría estar haciendo. Estamos hablando de las cosas buenas, las cosas creativas, las cosas del panorama general, como averiguar cómo hacer crecer su...
Fideliza a tus clientes con una estrategia de Lead Nurturing
Existen múltiples estrategias de fidelización que puedes aplicar, pero los emails postventa son una de las herramientas más empleadas en marketing digital, y es por eso que en este artículo hablaremos de cómo crear un Lead Nurturing para fidelizar clientes siguiendo...
5 ventajas de crear tienda online vs abrir un marketplace
“¿Cuál es el mejor lugar para abrir mi negocio?”. En el plano físico, tal vez la respuesta estará entre una plaza comercial o una avenida repleta de negocios. En Internet, sucede algo muy similar y para tomar la mejor decisión, debes conocer bien las alternativas a...
Entrena tu propia red convolucional
If you are trying to create a model for classifying images and have a set of examples for training, you should try a convolutional neural network. Knowing that training a convnet could be somehow struggling, I wrote this blog to help you in your first touch with this...
Búsqueda visual y experiencia de usuario en eCommerce
La inteligencia artificial ha tenido un crecimiento enorme durante los últimos años. Cada vez son más las grandes empresas que invierten millones de dólares en desarrollar nuevos algoritmos y métodos de inteligencia artificial que tengan un impacto en la sociedad, en...
Una experiencia navideña en eCommerce
Christmas is coming, one of the key dates for businesses, since for some it means a large part of the annual revenue. Also, due to COVID the great focus on purchases for this Christmas will be on eCommerce. Therefore, it is clear that you'll have to give a huge focus...
Optimiza la experiencia de la barra de búsqueda de Impresee en tu tienda Shopify
We understand that the speed at which an installed app loads into your storefront is incredibly relevant to you, specially when it is such an important feature like a search bar.
In this post we want to teach you how to optimize the loading time of your “Creative Search Bar”.
Filtros de Shopify y búsqueda de IA - Agrega sinónimos y campos personalizados
Boost your Shopify search with this new app. How to configure an instant text search bar on Shopify powered by image search and creative search.
Descubra lo que buscan sus clientes al instalar nuestra aplicación de búsqueda visual para Shopify
visual search Visual search is one of the latest trends in e-commerce and is being adopted widely and at a pace. What is it? It’s simply a fun and easy way for the users to look for the product they want, especially useful if the product itself has lots of...
Los mejores canales de marketing dpara eCommerce para utilizar en 2020
To have an effective campaign, you must incorporate all of these channels into your marketing strategy. Focusing on one and ignoring the rest will leave your campaign unbalanced and ineffective. You have to meet your customers at all the relevant touchpoints to maximize brand visibility.
Optimización de imágenes de productos de eCommerce, para los motores de búsqueda visual y SEO
When you’re looking to improve your online shopping business. You need to start by constructing the ‘Customer Journey’ of a potential client to figure out at what stage the process doesn’t flow for the shopper. And one of them is eCommerce products images...
Las mejores prácticas en marketing móvil - Impresee
best practices in mobile marketing for an ecommerce business
Automatización de eCommerce, las mejores prácticas para una industria en constante cambio
Business growth is a great success—it means that you are nailing your products, resonating with the market, and building your brand. Growing pains are inevitable with your great success, but without a eCommerce automation and this...
El futuro del eCommerce: 6 conceptos importantes a los que deberías prestarles atención
The digital world continues to change the way in which we do business. The world of e-commerce continues to embrace innovation efforts, driven by a variety of factors, such as technology and changing shopping behaviors. In parallel, globalization has placed previously...
Modelos neuronales convolucionales y representaciones multi-escala
Convolutional neural networks have been widely used as a visual feature extractor mechanism in a diversity of tasks such as image retrieval, object segmentation, object detection, image classification, among others. In fact, after a convolutional network has been...
Entiendo métodos de detección de objetos
Object detection is a common problem when it comes to computer vision. Knowledge and understanding in this area, however, is maturing rapidly, mainly because of advances in deep-learning models. The goal of object detection is to pinpoint and classify objects of...
Visión por computadora, eCommerce y deep learning: cómo se interrelacionan estas tres cosas y por qué. Parte 2
In the first part of this series of posts I told you about computer vision, about its history and some of the problems we face in this particular field. Now I’d like to introduce you to the fascinating world of deep learning. I’ll start by explaining what deep...
Principales beneficios de la automatización del eCommerce
(This is a guest post from our friends over at nChannel, an integration platform automates data transactions across multiple endpoint systems like eCommerce, POS, ERP, accounting, and logistic systems) There’s nothing worse for an eCommerce seller than losing or...
Soluciones
Búsqueda con IA
Nosotros
Nuestra historia
Partners
Precios
Política de privacidad
Plataformas
Shopify
Adobe (Magento)
Prestashop
WooCommerce
Tiendanube
Jumpseller
Bigcommerce
Salesforce
Vtex
Samurai
Others
Recursos
Blog
Tutoriales
Whitepapers
API
Contacto
Hablemos
Agendar demo
