Impresee Blog
Understanding retail marketing in e-commerce: Why keywords and customer segmentation are essential.
Before diving into the heart of retail marketing in e-commerce, let’s look at a few intriguing numbers that highlight the incredible transformation of the e-commerce world: The e-commerce sphere has been on a meteoric rise, growing at an annual rate of over 20%...
Professionalizing B2B e-commerce: Must-have features for your platform.
As the online store boom continues to reshape the global marketplace, the B2B e-commerce sector is not left behind. The need for a user-friendly, accessible digital quotation platform for B2B e-commerce clients is more crucial than ever. In the B2B world, we often...
Apple Vision Pro: The future of e-commerce?
In a world where technology advances at a rapid pace, Apple introduces its latest product: Apple Vision Pro. But what impact could Apple Vision Pro have on the e-commerce industry? Redefining User Experience Apple has always been a pioneer in providing exceptional...
Enhancing Your TikTok SEO Strategy: The Power of User Understanding and Keyword Analytics
Embracing TikTok's potential is essential in today's digital marketing landscape. To fully leverage this platform, mastering SEO on TikTok is crucial. This guide will be your key to enhancing your TikTok SEO strategy. It’s ideal for e-commerce professionals. Let's...
How ChatGPT Boosts SEO in E-commerce
How ChatGPT Boosts SEO in E-commerce. Using ChatGPT to optimize your product listings can make a significant difference by automatically generating high-quality and relevant content. Here are some ways this AI can enhance SEO in product listings:What is ChatGPT?...
How ChatGPT can help you in eCommerce
In this post, we present how ChatGPT can help you with an eCommerce business. Before starting, it is essential to know that for you to be able to capitalize on ChatGPT, you must pay special attention to the keywords you'll use on the prompt. It might, otherwise, get...
6 key metrics for eCommerce
Today we’ll share 6 key metrics for eCommerce to help you measure the development and allow you to make the best decisions for your business. Nowadays there’s a lot of available information on customers who visit and buy products in your eCommerce. Even more so if...
7 Digital Marketing Strategies for 2023
Competition in digital ads gets harder and harder every day. That’s why we’re bringing you 7 Digital Marketing Strategies for 2023. Stand out from your competition and attract more buyers to your online store!1. Personalization: Each customer's buying process...
Keywords: How can they help you boost your sales?
With this post we want to take your knowledge to another level, we will see the importance of keywords for an online store, and how they can be used to enhance your marketing campaigns or even to better highlight your products. By the time you finish reading this...
5 Reasons to optimize your search bar in your eCommerce
Navigation and search have always been important for e-commerce, but today they are more than ever. This is due to the explosive trend of "mobile first" (a reality when it comes to browsing and online shopping) as well as the accelerated growth of electronic commerce...
Using a Sketch Search to Fuel Customer Engagement
A sketch search is highly expressive – even a simple drawing can convey complex shapes or textures that can barely be described in words. Color is another useful feature that can be incorporated into a sketch. As the accelerated growth of e-commerce forces, online...
Consejos de automatización que debe probar para optimizar su negocio… ¡y su vida! Pt. 2
Estas son las principales tareas que debe automatizar: - Lidiar con correos electrónicos interminables Soluciones: Deshágase del desorden primero. Si un montón de suscripciones están saturando su bandeja de entrada, puede domarlas con Unroll.me, herramienta que...
Consejos de automatización que debe probar para optimizar su negocio… ¡y su vida! Pt. 1
Buenas noticias: hay una manera de automatizar muchas de estas cosas, lo que le permite concentrarse en que preferiría estar haciendo. Estamos hablando de las cosas buenas, las cosas creativas, las cosas del panorama general, como averiguar cómo hacer crecer su...
Fideliza a tus clientes con una estrategia de Lead Nurturing
Existen múltiples estrategias de fidelización que puedes aplicar, pero los emails postventa son una de las herramientas más empleadas en marketing digital, y es por eso que en este artículo hablaremos de cómo crear un Lead Nurturing para fidelizar clientes siguiendo...
5 ventajas de crear tienda online vs abrir un marketplace
“¿Cuál es el mejor lugar para abrir mi negocio?”. En el plano físico, tal vez la respuesta estará entre una plaza comercial o una avenida repleta de negocios. En Internet, sucede algo muy similar y para tomar la mejor decisión, debes conocer bien las alternativas a...
Train your own convolutional network
If you are trying to create a model for classifying images and have a set of examples for training, you should try a convolutional neural network. Knowing that training a convnet could be somehow struggling, I wrote this blog to help you in your first touch with this...
Búsqueda visual y experiencia de usuario en eCommerce
La inteligencia artificial ha tenido un crecimiento enorme durante los últimos años. Cada vez son más las grandes empresas que invierten millones de dólares en desarrollar nuevos algoritmos y métodos de inteligencia artificial que tengan un impacto en la sociedad, en...
eCommerce Christmas experience
Christmas is coming, one of the key dates for businesses, since for some it means a large part of the annual revenue. Also, due to COVID the great focus on purchases for this Christmas will be on eCommerce. Therefore, it is clear that you'll have to give a huge focus...
Optimize the Impresee search bar experience in your Shopify store
We understand that the speed at which an installed app loads into your storefront is incredibly relevant to you, specially when it is such an important feature like a search bar.
In this post we want to teach you how to optimize the loading time of your “Creative Search Bar”.
Shopify filters and AI search – Add Synonyms and custom field
Boost your Shopify search with this new app. How to configure an instant text search bar on Shopify powered by image search and creative search.
Find out what your clients are looking for installing Shopify Visual Search app
visual search Visual search is one of the latest trends in e-commerce and is being adopted widely and at a pace. What is it? It’s simply a fun and easy way for the users to look for the product they want, especially useful if the product itself has lots of...
Best eCommerce Marketing Channels To Use In 2020
To have an effective campaign, you must incorporate all of these channels into your marketing strategy. Focusing on one and ignoring the rest will leave your campaign unbalanced and ineffective. You have to meet your customers at all the relevant touchpoints to maximize brand visibility.
eCommerce products images optimization, for your SEO and Visual Search engines
When you’re looking to improve your online shopping business. You need to start by constructing the ‘Customer Journey’ of a potential client to figure out at what stage the process doesn’t flow for the shopper. And one of them is eCommerce products images...
eCommerce best practices in Mobile Marketing – Impresee
best practices in mobile marketing for an ecommerce business
eCommerce automation, best Practices in an Ever-Changing Industry
Business growth is a great success—it means that you are nailing your products, resonating with the market, and building your brand. Growing pains are inevitable with your great success, but without a eCommerce automation and this...
The Future of eCommerce: 6 important concepts you should pay attention to
The digital world continues to change the way in which we do business. The world of e-commerce continues to embrace innovation efforts, driven by a variety of factors, such as technology and changing shopping behaviors. In parallel, globalization has placed previously...
Convolutional Neural Models and Multi-Scale Representations
Convolutional neural networks have been widely used as a visual feature extractor mechanism in a diversity of tasks such as image retrieval, object segmentation, object detection, image classification, among others. In fact, after a convolutional network has been...
Understanding Object Detection Methods
Object detection is a common problem when it comes to computer vision. Knowledge and understanding in this area, however, is maturing rapidly, mainly because of advances in deep-learning models. The goal of object detection is to pinpoint and classify objects of...
Computer vision, deep-learning, and e-commerce: how these three things are interrelated and why. Part 2
In the first part of this series of posts I told you about computer vision, about its history and some of the problems we face in this particular field. Now I’d like to introduce you to the fascinating world of deep learning. I’ll start by explaining what deep...
Top Benefits of eCommerce Automation
(This is a guest post from our friends over at nChannel, an integration platform automates data transactions across multiple endpoint systems like eCommerce, POS, ERP, accounting, and logistic systems) There’s nothing worse for an eCommerce seller than losing or...
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