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Impresee Blog

The impact of User Experience (UX) on Customer Loyalty

The impact of User Experience (UX) on Customer Loyalty

User Experience (UX) is a fundamental concept in the design and development of digital products and services. It covers all aspects of the interaction between the user and the product; from navigating the site to performing specific tasks and the system's response to...

Optimize the buying process in B2B e-commerce. Boost your sales!

Optimize the buying process in B2B e-commerce. Boost your sales!

Optimizing the buying process in B2B e-commerce is crucial to ensure a smooth and satisfying experience for business customers.   From intuitive navigation to catalog personalization and streamlining the payment process, there are various strategies to improve...

Personalized promotions: The key to loyalty in e-commerce.

Personalized promotions: The key to loyalty in e-commerce.

Are you looking for a foolproof strategy to captivate your customers and keep them returning? Wondering how to take your online store to the next level? Implement personalized promotions to build customer loyalty. In this blog, we'll explore the benefits of loyalty in...

Stand out in e-commerce: 6 Trends to boost your success in 2024

Stand out in e-commerce: 6 Trends to boost your success in 2024

In the dynamic e-commerce world, a year filled with innovations and trends is unfolding to boost your success in 2024, completely changing the way online businesses operate. Get ready to uncover the keys to thriving in this new digital era. Trends to boost your...

From January to December: A summary of 2023 for the e-commerce world.

From January to December: A summary of 2023 for the e-commerce world.

From innovative ideas to effective strategies, this 2023 summary for the e-commerce world reflects an exciting journey filled with valuable content that has captured trends and propositions in the dynamic digital realm. 2023 where each month brought us different...

Holiday Season in e-commerce: 7 trends and strategies.

Holiday Season in e-commerce: 7 trends and strategies.

At the end of November, Black Friday and Cyber Monday officially inaugurate the end-of-year peak sales season in the online stores world, marking the beginning of the Holiday Season in e-commerce. However, there are also other important shopping days during the...

Customer loyalty in e-commerce: 6 strategies for your store.

Customer loyalty in e-commerce: 6 strategies for your store.

When you have your online store, the goal is to attract new customers to buy your products, know your business, and identify your brand. While this is one of the main objectives, you should pay attention to customer loyalty in e-commerce. When we talk about customer...

Apple Vision Pro: The future of e-commerce?

Apple Vision Pro: The future of e-commerce?

In a world where technology advances at a rapid pace, Apple introduces its latest product: Apple Vision Pro. But what impact could Apple Vision Pro have on the e-commerce industry? Redefining User Experience Apple has always been a pioneer in providing exceptional...

How ChatGPT Boosts SEO in E-commerce

How ChatGPT Boosts SEO in E-commerce

How ChatGPT Boosts SEO in E-commerce. Using ChatGPT to optimize your product listings can make a significant difference by automatically generating high-quality and relevant content. Here are some ways this AI can enhance SEO in product listings:What is ChatGPT?...

How ChatGPT can help you in eCommerce

How ChatGPT can help you in eCommerce

In this post, we present how ChatGPT can help you with an eCommerce business. Before starting, it is essential to know that for you to be able to capitalize on ChatGPT, you must pay special attention to the keywords you'll use on the prompt. It might, otherwise, get...

6 key metrics for eCommerce

6 key metrics for eCommerce

Today we’ll share 6 key metrics for eCommerce to help you measure the development and allow you to make the best decisions for your business. Nowadays there’s a lot of available information on customers who visit and buy products in your eCommerce. Even more so if...

7 Digital Marketing Strategies for 2023

7 Digital Marketing Strategies for 2023

Competition in digital ads gets harder and harder every day.   That’s why we’re bringing you 7 Digital Marketing Strategies for 2023. Stand out from your competition and attract more buyers to your online store!1. Personalization:   Each customer's buying process...

Keywords: How can they help you boost your sales?

Keywords: How can they help you boost your sales?

With this post we want to take your knowledge to another level, we will see the importance of keywords for an online store, and how they can be used to enhance your marketing campaigns or even to better highlight your products. By the time you finish reading this...

5 Reasons to optimize your search bar in your eCommerce

5 Reasons to optimize your search bar in your eCommerce

Navigation and search have always been important for e-commerce, but today they are more than ever. This is due to the explosive trend of "mobile first" (a reality when it comes to browsing and online shopping) as well as the accelerated growth of electronic commerce...

Using a Sketch Search to Fuel Customer Engagement

Using a Sketch Search to Fuel Customer Engagement

A sketch search is highly expressive – even a simple drawing can convey complex shapes or textures that can barely be described in words. Color is another useful feature that can be incorporated into a sketch. As the accelerated growth of e-commerce forces, online...

Fideliza a tus clientes con una estrategia de Lead Nurturing

Fideliza a tus clientes con una estrategia de Lead Nurturing

Existen múltiples estrategias de fidelización que puedes aplicar, pero los emails postventa son una de las herramientas más empleadas en marketing digital, y es por eso que en este artículo hablaremos de cómo crear un Lead Nurturing para fidelizar clientes siguiendo...

5 ventajas de crear tienda online vs abrir un marketplace

5 ventajas de crear tienda online vs abrir un marketplace

“¿Cuál es el mejor lugar para abrir mi negocio?”. En el plano físico, tal vez la respuesta estará entre una plaza comercial o una avenida repleta de negocios. En Internet, sucede algo muy similar y para tomar la mejor decisión, debes conocer bien las alternativas a...

Train your own convolutional network

Train your own convolutional network

If you are trying to create a model for classifying images and have a set of examples for training, you should try a convolutional neural network. Knowing that training a convnet could be somehow struggling, I wrote this blog to help you in your first touch with this...

Búsqueda visual y experiencia de usuario en eCommerce

Búsqueda visual y experiencia de usuario en eCommerce

La inteligencia artificial ha tenido un crecimiento enorme durante los últimos años. Cada vez son más las grandes empresas que invierten millones de dólares en desarrollar nuevos algoritmos y métodos de inteligencia artificial que tengan un impacto en la sociedad, en...

eCommerce Christmas experience

eCommerce Christmas experience

Christmas is coming, one of the key dates for businesses, since for some it means a large part of the annual revenue. Also, due to COVID the great focus on purchases for this Christmas will be on eCommerce. Therefore, it is clear that you'll have to give a huge focus...

Optimize the Impresee search bar experience in your Shopify store

Optimize the Impresee search bar experience in your Shopify store

We understand that the speed at which an installed app loads into your storefront is incredibly relevant to you, specially when it is such an important feature like a search bar.
In this post we want to teach you how to optimize the loading time of your “Creative Search Bar”.

Best eCommerce Marketing Channels To Use In 2020

Best eCommerce Marketing Channels To Use In 2020

To have an effective campaign, you must incorporate all of these channels into your marketing strategy. Focusing on one and ignoring the rest will leave your campaign unbalanced and ineffective. You have to meet your customers at all the relevant touchpoints to maximize brand visibility.

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