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El impacto de la Experiencia de Usuario (UX) en la fidelización de clientes

El impacto de la Experiencia de Usuario (UX) en la fidelización de clientes

by Manuel Aravena | May 10, 2024 | Plataformas de eCommerce

User Experience (UX) is a fundamental concept in the design and development of digital products and services. It covers all aspects of the interaction between the user and the product; from navigating the site to performing specific tasks and the system’s...
Optimiza el proceso de compra en el e-commerce B2B. ¡Maximiza tus ventas!

Optimiza el proceso de compra en el e-commerce B2B. ¡Maximiza tus ventas!

by Manuel Aravena | Mar 28, 2024 | Plataformas de eCommerce, Impresee Tutorials

Optimizing the buying process in B2B e-commerce is crucial to ensure a smooth and satisfying experience for business customers.   From intuitive navigation to catalog personalization and streamlining the payment process, there are various strategies to improve...
Temporada Navideña en el comercio electrónico: 7 tendencias y estrategias.

Temporada Navideña en el comercio electrónico: 7 tendencias y estrategias.

by Manuel Aravena | Dic 4, 2023 | Tendencias de eCommerce

At the end of November, Black Friday and Cyber Monday officially inaugurate the end-of-year peak sales season in the online stores world, marking the beginning of the Holiday Season in e-commerce. However, there are also other important shopping days during the...
Fidelización de clientes en el comercio electrónico: 6 estrategias para tu tienda.

Fidelización de clientes en el comercio electrónico: 6 estrategias para tu tienda.

by Manuel Aravena | Nov 9, 2023 | Plataformas de eCommerce, Impresee Tutorials

When you have your online store, the goal is to attract new customers to buy your products, know your business, and identify your brand. While this is one of the main objectives, you should pay attention to customer loyalty in e-commerce. When we talk about customer...
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