Business growth is a great success—it means that you are nailing your products, resonating with the market, and building your brand. Growing pains are inevitable with your great success, but without a eCommerce automation and this tips, it will be sure to come out on top. The trick of scaling is to stay a step or two ahead of that growth and adapt your business processes to accommodate the growth and make some eCommerce automation. If your e-commerce business is growing, take a look at the best practices in these four areas: customer data integration, process development, automation, and customer satisfaction.
Customer Data IntegrationAs your e-commerce business attracts more and more customers, you’ll have a huge influx of customer data including their purchases, opens and clicks on marketing emails, feedback submitted, and demographics. Your task is to leverage all of the data you’re collecting to fuel more growth. You can use this data to help you develop new products and build better relationships with your customers. Customer data will be most useful to your business if it is managed effectively. Some of the best data management practices for growing businesses include learning how to:
- Solicit and maintain only important customer information—balance quality and quantity
- Clean, validate, and update customer information
- Backup your data and keep it secure
- Develop policies regarding which employees can view what data
Keeping Up with Increased TrafficAs your e-commerce business increases in sales and popularity, your website will see a huge surge in hits each day. This is great news for your bottom line, but if you aren’t prepared for the increased traffic, your website could slow down considerably or even shut down altogether. The first thing you’ll want to do is upgrade your web hosting. You’ll also need to install a caching plugin to your CMS and decrease the sizes of your images. This is also a great time to make your website more dynamic. While this might feel like another overwhelming project, this is actually possible through automation. Automation software can help you generate leads and also remind you to follow up. You can use email marketing automation to collect information about potential customers or create multiple landing pages that each have highlighted content that appeals to specific website visitors and automate follow-ups. eCommerce automation can help emailing content to new newsletter subscribers or to those who’ve made a recent purchase related to your content with some online solutions making possible. Keep your website content fresh by queuing up quality blog posts and setting them to publish automatically to your blog and across your social media platforms.
Process Development and RefinementAs a successful business, your company probably has a few employees and the freedom to go with the flow and be flexible. As you grow, you’ll need to define and refine your business workflow processes, including onboarding new hires, inspecting product quality, managing shipments, and more. Efficiency is essential to make sure everything gets done regularly and in a timely manner. Process refinement best practices include:
- Breaking down your processes into distinct steps and looking for ways to simplify
- Involving stakeholders in defining processes, asking for feedback, and establishing roles
- Automating processes using workflow software to avoid mistakes and making sure every step is remembered
- Regularly revisiting and defining established processes
- Let the process “normalize.” It is important to not make any refinements to the process just yet.
- Review the breakdown of your process and keep watch for any parts of the process that no longer make sense as your business grows.
- Implement the changes you have found that need to be refined