Blog de Impresee
5 formas de optimizar tu e-commerce durante Holiday Season
Get your online store ready for the biggest sales peak of the year. The Holiday Season is one of the most anticipated and challenging times for any e-commerce business. Festivities like Christmas and New Year, which are commercially kicked off by the...
¡Prepárate para Black Friday! 7 estrategias efectivas en e-commerce
Black Friday is just around the corner, and millions of eager customers are ready to take advantage of the deals. Black Friday is the perfect time for your online store to stand out among the wide range of offers, but it’s also one of the most competitive and...
Instala la app Búsqueda Inteligente con IA de Impresee en tu tienda Shopify
Install the Impresee Smart Search Bar app on your Shopify store and discover what your customers are searching for. The search bar is one of the most important elements of any e-commerce site. However, conventional search solutions often fail to meet the expectations...
Potencia tu tienda Shopify con la barra de búsqueda inteligente de Impresee
Boost your Shopify store with Impresee’s Smart Search Bar, a crucial element in optimizing the user experience in an online store. Boosting your Shopify store with Impresee’s Smart Search Bar can be a game-changer if you own or manage e-commerce. It’s equally...
Transforma tu e-commerce con una barra de búsqueda inteligente y accionable
In an increasingly competitive e-commerce landscape, having a smart and actionable search bar can make the difference between losing a potential customer and securing a sale. Impresee's smart and actionable search bar stands out as a solution that optimizes how...
Cómo optimizar la velocidad de tu e-commerce para días de alta demanda.
Optimizing your e-commerce speed for high-demand days is crucial when facing massive sales events. During high-traffic dates like Cyber Day, Hot Sale, or Black Friday, your online store must be ready to handle a surge of customers eager to take advantage of...
El impacto de la Experiencia de Usuario (UX) en la fidelización de clientes
User Experience (UX) is a fundamental concept in the design and development of digital products and services. It covers all aspects of the interaction between the user and the product; from navigating the site to performing specific tasks and the system's response to...
Optimiza el proceso de compra en el e-commerce B2B. ¡Maximiza tus ventas!
Optimizing the buying process in B2B e-commerce is crucial to ensure a smooth and satisfying experience for business customers. From intuitive navigation to catalog personalization and streamlining the payment process, there are various strategies to improve...
Promociones personalizadas: La clave de la fidelización en el e-commerce.
Are you looking for a foolproof strategy to captivate your customers and keep them returning? Wondering how to take your online store to the next level? Implement personalized promotions to build customer loyalty. In this blog, we'll explore the benefits of loyalty in...
Destaca en el mundo e-commerce: 6 Tendencias para impulsar tu éxito este 2024.
In the dynamic e-commerce world, a year filled with innovations and trends is unfolding to boost your success in 2024, completely changing the way online businesses operate. Get ready to uncover the keys to thriving in this new digital era. Trends to boost your...
De Enero a Diciembre: Resumen del 2023 para el mundo e-commerce.
From innovative ideas to effective strategies, this 2023 summary for the e-commerce world reflects an exciting journey filled with valuable content that has captured trends and propositions in the dynamic digital realm. 2023 where each month brought us different...
Temporada Navideña en el comercio electrónico: 7 tendencias y estrategias.
At the end of November, Black Friday and Cyber Monday officially inaugurate the end-of-year peak sales season in the online stores world, marking the beginning of the Holiday Season in e-commerce. However, there are also other important shopping days during the...
Fidelización de clientes en el comercio electrónico: 6 estrategias para tu tienda.
When you have your online store, the goal is to attract new customers to buy your products, know your business, and identify your brand. While this is one of the main objectives, you should pay attention to customer loyalty in e-commerce. When we talk about customer...
TikTok Shop y Amazon Live: El futuro de las compras en directo en el comercio electrónico al descubierto.
One of the emerging trends in e-commerce today is Live-streaming Shopping. This shopping format originally took off in Asia back in 2016, led by the giant, Taobao. However, it wasn't until 2020, propelled by the pandemic, that China saw a massive surge in this...
Entendiendo el marketing en eCommerce: por qué las palabras clave y la segmentación de clientes son esenciales para tu negocio.
Before diving into the heart of retail marketing in e-commerce, let’s look at a few intriguing numbers that highlight the incredible transformation of the e-commerce world: The e-commerce sphere has been on a meteoric rise, growing at an annual rate of over 20%...
Profesionalizando el comercio electrónico B2B: Funciones imprescindibles para tu plataforma.
As the online store boom continues to reshape the global marketplace, the B2B e-commerce sector is not left behind. The need for a user-friendly, accessible digital quotation platform for B2B e-commerce clients is more crucial than ever. In the B2B world, we often...
Apple Vision Pro: ¿El futuro del eCommerce?
In a world where technology advances at a rapid pace, Apple introduces its latest product: Apple Vision Pro. But what impact could Apple Vision Pro have on the e-commerce industry? Redefining User Experience Apple has always been a pioneer in providing exceptional...
Mejora de su estrategia de SEO en TikTok: el poder de la comprensión del usuario y el análisis de palabras clave
Embracing TikTok's potential is essential in today's digital marketing landscape. To fully leverage this platform, mastering SEO on TikTok is crucial. This guide will be your key to enhancing your TikTok SEO strategy. It’s ideal for e-commerce professionals. Let's...
Cómo ChatGPT impulsa el SEO en el eCommerce
How ChatGPT Boosts SEO in E-commerce. Using ChatGPT to optimize your product listings can make a significant difference by automatically generating high-quality and relevant content. Here are some ways this AI can enhance SEO in product listings:What is ChatGPT?...
Cómo ChatGPT puede ayudarte en el eCommerce
In this post, we present how ChatGPT can help you with an eCommerce business. Before starting, it is essential to know that for you to be able to capitalize on ChatGPT, you must pay special attention to the keywords you'll use on the prompt. It might, otherwise, get...
6 métricas claves para el eCommerce
Today we’ll share 6 key metrics for eCommerce to help you measure the development and allow you to make the best decisions for your business. Nowadays there’s a lot of available information on customers who visit and buy products in your eCommerce. Even more so if...
7 estrategia de marketing digital para el 2023
Competition in digital ads gets harder and harder every day. That’s why we’re bringing you 7 Digital Marketing Strategies for 2023. Stand out from your competition and attract more buyers to your online store!1. Personalization: Each customer's buying process...
Keywords: ¿Cómo pueden ayudarte a aumentar tus ventas?
With this post we want to take your knowledge to another level, we will see the importance of keywords for an online store, and how they can be used to enhance your marketing campaigns or even to better highlight your products. By the time you finish reading this...
5 razones para optimizar la barra de búsqueda de tu eCommerce
Navigation and search have always been important for e-commerce, but today they are more than ever. This is due to the explosive trend of "mobile first" (a reality when it comes to browsing and online shopping) as well as the accelerated growth of electronic commerce...
Usando búsqueda por sketch para impulsar la participación de los clientes
A sketch search is highly expressive – even a simple drawing can convey complex shapes or textures that can barely be described in words. Color is another useful feature that can be incorporated into a sketch. As the accelerated growth of e-commerce forces, online...
Consejos de automatización que debe probar para optimizar su negocio… ¡y su vida! Pt. 2
Estas son las principales tareas que debe automatizar: - Lidiar con correos electrónicos interminables Soluciones: Deshágase del desorden primero. Si un montón de suscripciones están saturando su bandeja de entrada, puede domarlas con Unroll.me, herramienta que...
Consejos de automatización que debe probar para optimizar su negocio… ¡y su vida! Pt. 1
Buenas noticias: hay una manera de automatizar muchas de estas cosas, lo que le permite concentrarse en que preferiría estar haciendo. Estamos hablando de las cosas buenas, las cosas creativas, las cosas del panorama general, como averiguar cómo hacer crecer su...
Fideliza a tus clientes con una estrategia de Lead Nurturing
Existen múltiples estrategias de fidelización que puedes aplicar, pero los emails postventa son una de las herramientas más empleadas en marketing digital, y es por eso que en este artículo hablaremos de cómo crear un Lead Nurturing para fidelizar clientes siguiendo...
5 ventajas de crear tienda online vs abrir un marketplace
“¿Cuál es el mejor lugar para abrir mi negocio?”. En el plano físico, tal vez la respuesta estará entre una plaza comercial o una avenida repleta de negocios. En Internet, sucede algo muy similar y para tomar la mejor decisión, debes conocer bien las alternativas a...
Entrena tu propia red convolucional
If you are trying to create a model for classifying images and have a set of examples for training, you should try a convolutional neural network. Knowing that training a convnet could be somehow struggling, I wrote this blog to help you in your first touch with this...
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