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Temporada Navideña en el comercio electrónico: 7 tendencias y estrategias.

Temporada Navideña en el comercio electrónico: 7 tendencias y estrategias.

by Manuel Aravena | Dic 4, 2023 | Tendencias de eCommerce

At the end of November, Black Friday and Cyber Monday officially inaugurate the end-of-year peak sales season in the online stores world, marking the beginning of the Holiday Season in e-commerce. However, there are also other important shopping days during the...
Fidelización de clientes en el comercio electrónico: 6 estrategias para tu tienda.

Fidelización de clientes en el comercio electrónico: 6 estrategias para tu tienda.

by Manuel Aravena | Nov 9, 2023 | Plataformas de eCommerce, Impresee Tutorials

When you have your online store, the goal is to attract new customers to buy your products, know your business, and identify your brand. While this is one of the main objectives, you should pay attention to customer loyalty in e-commerce. When we talk about customer...
TikTok Shop & Amazon Live: The future of Live-streaming Shopping in e-commerce unveiled.

TikTok Shop y Amazon Live: El futuro de las compras en directo en el comercio electrónico al descubierto.

by Impresee | Sep 29, 2023 | Tendencias de eCommerce

One of the emerging trends in e-commerce today is Live-streaming Shopping. This shopping format originally took off in Asia back in 2016, led by the giant, Taobao. However, it wasn’t until 2020, propelled by the pandemic, that China saw a massive surge in this...
Entendiendo el marketing en eCommerce: por qué las palabras clave y la segmentación de clientes son esenciales para tu negocio.

Entendiendo el marketing en eCommerce: por qué las palabras clave y la segmentación de clientes son esenciales para tu negocio.

by Impresee | Ago 28, 2023 | Marketing y SEO

Before diving into the heart of retail marketing in e-commerce, let’s look at a few intriguing numbers that highlight the incredible transformation of the e-commerce world:   The e-commerce sphere has been on a meteoric rise, growing at an annual rate of over 20%...
Profesionalizando el comercio electrónico B2B: Funciones imprescindibles para tu plataforma.

Profesionalizando el comercio electrónico B2B: Funciones imprescindibles para tu plataforma.

by Impresee | Jul 20, 2023 | Plataformas de eCommerce

As the online store boom continues to reshape the global marketplace, the B2B e-commerce sector is not left behind. The need for a user-friendly, accessible digital quotation platform for B2B e-commerce clients is more crucial than ever. In the B2B world, we often...
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