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TikTok Shop & Amazon Live: The future of Live-streaming Shopping in e-commerce unveiled.

TikTok Shop & Amazon Live: The future of Live-streaming Shopping in e-commerce unveiled.

by Impresee | Sep 29, 2023 | eCommerce trends

One of the emerging trends in e-commerce today is Live-streaming Shopping. This shopping format originally took off in Asia back in 2016, led by the giant, Taobao. However, it wasn’t until 2020, propelled by the pandemic, that China saw a massive surge in this...

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