by Manuel Aravena | May 10, 2024 | eCommerce platforms
User Experience (UX) is a fundamental concept in the design and development of digital products and services. It covers all aspects of the interaction between the user and the product; from navigating the site to performing specific tasks and the system’s...
by Manuel Aravena | Mar 28, 2024 | eCommerce platforms, Impresee Tutorials
Optimizing the buying process in B2B e-commerce is crucial to ensure a smooth and satisfying experience for business customers. From intuitive navigation to catalog personalization and streamlining the payment process, there are various strategies to improve...
by Manuel Aravena | Dec 4, 2023 | eCommerce trends
At the end of November, Black Friday and Cyber Monday officially inaugurate the end-of-year peak sales season in the online stores world, marking the beginning of the Holiday Season in e-commerce. However, there are also other important shopping days during the...
by Manuel Aravena | Nov 9, 2023 | eCommerce platforms, Impresee Tutorials
When you have your online store, the goal is to attract new customers to buy your products, know your business, and identify your brand. While this is one of the main objectives, you should pay attention to customer loyalty in e-commerce. When we talk about customer...
