by Manuel Aravena | Mar 12, 2025 | eCommerce trends
Success in digital commerce isn’t just about having a great product catalog or an efficient platform—it’s also about how well you know your customers. This is where First-Party Data in e-commerce comes into play. First-Party Data in e-commerce has become an...
by Manuel Aravena | Nov 9, 2023 | eCommerce platforms, Impresee Tutorials
When you have your online store, the goal is to attract new customers to buy your products, know your business, and identify your brand. While this is one of the main objectives, you should pay attention to customer loyalty in e-commerce. When we talk about customer...
by Rodrigo Garcia | Aug 28, 2023 | Marketing and SEO
Before diving into the heart of retail marketing in e-commerce, let’s look at a few intriguing numbers that highlight the incredible transformation of the e-commerce world: The e-commerce sphere has been on a meteoric rise, growing at an annual rate of over 20%...
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