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From Search to Purchase: PDP and PLP in the Customer Journey

From Search to Purchase: PDP and PLP in the Customer Journey

by Manuel Aravena | Sep 3, 2025 | eCommerce trends

For an e-commerce business to position itself successfully, it must not only attract visitors to the online store but also guide them through a customer journey that spans from product search to final purchase.   It is along this path that Product Listing Pages...

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