Impresee Blog
5 ways to optimize your e-commerce during the Holiday Season
Get your online store ready for the biggest sales peak of the year. The Holiday Season is one of the most anticipated and challenging times for any e-commerce business. Festivities like Christmas and New Year, which are commercially kicked off by the...
Get ready for Black Friday! 7 effective e-commerce strategies
Black Friday is just around the corner, and millions of eager customers are ready to take advantage of the deals. Black Friday is the perfect time for your online store to stand out among the wide range of offers, but it’s also one of the most competitive and...
Install Impresee’s Smart Search Bar app on your Shopify store
Install the Impresee Smart Search Bar app on your Shopify store and discover what your customers are searching for. The search bar is one of the most important elements of any e-commerce site. However, conventional search solutions often fail to meet the expectations...
Boost your Shopify store with Impresee’s Smart Search Bar
Boost your Shopify store with Impresee’s Smart Search Bar, a crucial element in optimizing the user experience in an online store. Boosting your Shopify store with Impresee’s Smart Search Bar can be a game-changer if you own or manage e-commerce. It’s equally...
Transform your eCommerce with a smart and actionable search bar
In an increasingly competitive e-commerce landscape, having a smart and actionable search bar can make the difference between losing a potential customer and securing a sale. Impresee's smart and actionable search bar stands out as a solution that optimizes how...
How to optimize your e-commerce speed for high-demand days
Optimizing your e-commerce speed for high-demand days is crucial when facing massive sales events. During high-traffic dates like Cyber Day, Hot Sale, or Black Friday, your online store must be ready to handle a surge of customers eager to take advantage of...
The impact of User Experience (UX) on Customer Loyalty
User Experience (UX) is a fundamental concept in the design and development of digital products and services. It covers all aspects of the interaction between the user and the product; from navigating the site to performing specific tasks and the system's response to...
Optimize the buying process in B2B e-commerce. Boost your sales!
Optimizing the buying process in B2B e-commerce is crucial to ensure a smooth and satisfying experience for business customers. From intuitive navigation to catalog personalization and streamlining the payment process, there are various strategies to improve...
Personalized promotions: The key to loyalty in e-commerce.
Are you looking for a foolproof strategy to captivate your customers and keep them returning? Wondering how to take your online store to the next level? Implement personalized promotions to build customer loyalty. In this blog, we'll explore the benefits of loyalty in...
Stand out in e-commerce: 6 Trends to boost your success in 2024
In the dynamic e-commerce world, a year filled with innovations and trends is unfolding to boost your success in 2024, completely changing the way online businesses operate. Get ready to uncover the keys to thriving in this new digital era. Trends to boost your...
From January to December: A summary of 2023 for the e-commerce world.
From innovative ideas to effective strategies, this 2023 summary for the e-commerce world reflects an exciting journey filled with valuable content that has captured trends and propositions in the dynamic digital realm. 2023 where each month brought us different...
Holiday Season in e-commerce: 7 trends and strategies.
At the end of November, Black Friday and Cyber Monday officially inaugurate the end-of-year peak sales season in the online stores world, marking the beginning of the Holiday Season in e-commerce. However, there are also other important shopping days during the...
Customer loyalty in e-commerce: 6 strategies for your store.
When you have your online store, the goal is to attract new customers to buy your products, know your business, and identify your brand. While this is one of the main objectives, you should pay attention to customer loyalty in e-commerce. When we talk about customer...
TikTok Shop & Amazon Live: The future of Live-streaming Shopping in e-commerce unveiled.
One of the emerging trends in e-commerce today is Live-streaming Shopping. This shopping format originally took off in Asia back in 2016, led by the giant, Taobao. However, it wasn't until 2020, propelled by the pandemic, that China saw a massive surge in this...
Understanding retail marketing in e-commerce: Why keywords and customer segmentation are essential.
Before diving into the heart of retail marketing in e-commerce, let’s look at a few intriguing numbers that highlight the incredible transformation of the e-commerce world: The e-commerce sphere has been on a meteoric rise, growing at an annual rate of over 20%...
Professionalizing B2B e-commerce: Must-have features for your platform.
As the online store boom continues to reshape the global marketplace, the B2B e-commerce sector is not left behind. The need for a user-friendly, accessible digital quotation platform for B2B e-commerce clients is more crucial than ever. In the B2B world, we often...
Apple Vision Pro: The future of e-commerce?
In a world where technology advances at a rapid pace, Apple introduces its latest product: Apple Vision Pro. But what impact could Apple Vision Pro have on the e-commerce industry? Redefining User Experience Apple has always been a pioneer in providing exceptional...
Enhancing Your TikTok SEO Strategy: The Power of User Understanding and Keyword Analytics
Embracing TikTok's potential is essential in today's digital marketing landscape. To fully leverage this platform, mastering SEO on TikTok is crucial. This guide will be your key to enhancing your TikTok SEO strategy. It’s ideal for e-commerce professionals. Let's...
How ChatGPT Boosts SEO in E-commerce
How ChatGPT Boosts SEO in E-commerce. Using ChatGPT to optimize your product listings can make a significant difference by automatically generating high-quality and relevant content. Here are some ways this AI can enhance SEO in product listings:What is ChatGPT?...
How ChatGPT can help you in eCommerce
In this post, we present how ChatGPT can help you with an eCommerce business. Before starting, it is essential to know that for you to be able to capitalize on ChatGPT, you must pay special attention to the keywords you'll use on the prompt. It might, otherwise, get...
6 key metrics for eCommerce
Today we’ll share 6 key metrics for eCommerce to help you measure the development and allow you to make the best decisions for your business. Nowadays there’s a lot of available information on customers who visit and buy products in your eCommerce. Even more so if...
7 Digital Marketing Strategies for 2023
Competition in digital ads gets harder and harder every day. That’s why we’re bringing you 7 Digital Marketing Strategies for 2023. Stand out from your competition and attract more buyers to your online store!1. Personalization: Each customer's buying process...
Keywords: How can they help you boost your sales?
With this post we want to take your knowledge to another level, we will see the importance of keywords for an online store, and how they can be used to enhance your marketing campaigns or even to better highlight your products. By the time you finish reading this...
5 Reasons to optimize your search bar in your eCommerce
Navigation and search have always been important for e-commerce, but today they are more than ever. This is due to the explosive trend of "mobile first" (a reality when it comes to browsing and online shopping) as well as the accelerated growth of electronic commerce...
Using a Sketch Search to Fuel Customer Engagement
A sketch search is highly expressive – even a simple drawing can convey complex shapes or textures that can barely be described in words. Color is another useful feature that can be incorporated into a sketch. As the accelerated growth of e-commerce forces, online...
Consejos de automatización que debe probar para optimizar su negocio… ¡y su vida! Pt. 2
Estas son las principales tareas que debe automatizar: - Lidiar con correos electrónicos interminables Soluciones: Deshágase del desorden primero. Si un montón de suscripciones están saturando su bandeja de entrada, puede domarlas con Unroll.me, herramienta que...
Consejos de automatización que debe probar para optimizar su negocio… ¡y su vida! Pt. 1
Buenas noticias: hay una manera de automatizar muchas de estas cosas, lo que le permite concentrarse en que preferiría estar haciendo. Estamos hablando de las cosas buenas, las cosas creativas, las cosas del panorama general, como averiguar cómo hacer crecer su...
Fideliza a tus clientes con una estrategia de Lead Nurturing
Existen múltiples estrategias de fidelización que puedes aplicar, pero los emails postventa son una de las herramientas más empleadas en marketing digital, y es por eso que en este artículo hablaremos de cómo crear un Lead Nurturing para fidelizar clientes siguiendo...
5 ventajas de crear tienda online vs abrir un marketplace
“¿Cuál es el mejor lugar para abrir mi negocio?”. En el plano físico, tal vez la respuesta estará entre una plaza comercial o una avenida repleta de negocios. En Internet, sucede algo muy similar y para tomar la mejor decisión, debes conocer bien las alternativas a...
Train your own convolutional network
If you are trying to create a model for classifying images and have a set of examples for training, you should try a convolutional neural network. Knowing that training a convnet could be somehow struggling, I wrote this blog to help you in your first touch with this...
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